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Direct Cosmetics Limited

01328588

active
Private Limited Company
Companies House
Health Score
80 / 100

Healthy

30/30
Filing
10/30
Financial
40/40
Risk
  • Current liabilities exceed current assets (-10)

Details

DIRECT COSMETICS, OAKHAM, LE15 6LN
Incorporated 05/09/1977

Compliance

Accounts

Up to date

Confirmation statement

Up to date

Industry

46450
Wholesale of perfume and cosmetics

Officers

Mrs Sylvia Doody

director · Since 20/10/1991

COSMETICS RETAILER

BRITISH · UNITED KINGDOM · Age 83

Mr Patrick James Doody

director · Since 20/12/2024

DIRECTOR

BRITISH · UNITED KINGDOM · Age 57

Also on 5 other boards

Persons with Significant Control

Mrs Sylvia Doody

ownership-of-shares-25-to-50-percent-as-trust
voting-rights-25-to-50-percent-as-trust
Significant control

British · United Kingdom · Age 83

Direct Cosmetics, Long Row, Oakham, LE15 6LN

Notified 06/04/2016

Mr Patrick James Doody

ownership-of-shares-25-to-50-percent-as-trust
voting-rights-25-to-50-percent-as-trust

British · United Kingdom · Age 57

Direct Cosmetics, Long Row, Oakham, LE15 6LN

Notified 17/07/2025

Mrs Margarita Maria Velasquez Urzola

ownership-of-shares-25-to-50-percent-as-trust
voting-rights-25-to-50-percent-as-trust

British · United Kingdom · Age 54

Direct Cosmetics, Long Row, Oakham, LE15 6LN

Notified 17/07/2025

Former PSCs

Mr William Francis Doody

Ceased 15/12/2024

Charges0 outstanding

charge
satisfied

MIDLAND BANK PLC

Created 11/07/1983Registered 14/07/1983Satisfied 20/04/1991
charge
satisfied

MIDLAND BANK PLC

Created 25/03/1981Registered 01/04/1981Satisfied 20/04/1991
charge
satisfied

MIDLAND BANK PLC

Created 25/03/1981Registered 01/04/1981Satisfied 20/04/1991
charge
satisfied

MIDLAND BANK PLC

Created 03/03/1981Registered 06/03/1981Satisfied 26/04/1991
charge
satisfied

BARCLAYS BANK PLC

Created 10/11/1980Registered 18/11/1980

CompanyRankvs 214+ SIC 46450 peers
79

Financial strength98th percentile among SIC peers · 25/25
Employees29th percentile among SIC peers · 4/15
LiquidityCurrent ratio 5.37× · 20/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
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214Direct Cosmetics Limited
79
How is this score calculated?
Financial strength25/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees4/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity20/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/07/2025

Net Worth

£2.0M

Balance sheet strength

Cash

£841k

Cash in the bank

Net Current Assets

£2.0M

Working capital

Current Assets

£2.5M

Current Liabilities

£457k

Fixed Assets

£24k

Debtors

£55k

0avg. employees

Tax at Year End(2019)

Corp tax£88

Balance Sheet

Assets less current liabilities£2.0M
Prepared with CCH Software

EstimatesDerived

YearCurrent RatioImplied Profit
20255.37+£0
20255.37+£5k
20244.86+£326
20235.53+£26k
20226.65+£36k
20216.93+£13k
20206.47-£55k
20196.12-£4k
20186.19+£38k
20166.76—

Derived from filed accounts. Not audited figures.