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New Affirmative Limited

01479339

active
ltd
england wales
Companies House
Health Score
80 / 100

Healthy

30/30
Filing
10/30
Financial
40/40
Risk

No risk factors detected.

Details

1st Floor, 104-108 Oxford Street, London, W1D 1LP
Incorporated 14/02/1980

Previously known as

Badsworth Limited · until 31/12/1980

Compliance

Last accounts

30/06/2025

dormant

Next accounts due

31/03/2027

On track

Confirmation statement

Last: 30/09/2025

Due 14/10/2026

On track

Industry

93290
Other amusement and recreation activities

Officers

Geoffrey Downes

director · Since 30/09/1991

MUSICIAN

BRITISH · UNITED KINGDOM · Age 74

Mr Stephen James Howe

director · Since 30/09/1991

MUSICIAN

BRITISH · ENGLAND · Age 79

Also on 15 other boards

Mr Stephen James Howe

secretary · Since 29/11/2000

BRITISH · ENGLAND · Age 79

Also on 15 other boards

Stephen James Howe

director

British · England · Age 79

Geoffrey Downes

director

British · United Kingdom · Age 74

Stephen James Howe

secretary · Since 29/11/2000

British

Former

Bavington Corporate Services Limited

corporate secretary · Resigned 07/11/1994

Janine Marjorie Meyer

secretary · Resigned 02/11/1999

Christopher Russell Edward Squire

director · Resigned 28/06/2015

Alan White

director · Resigned 26/05/2022

Change History

statusactive
2026-08-13

Active

typeltd
2026-08-13

Private Limited Company

address line11st Floor, 104-108 Oxford Street
2026-08-13

1ST FLOOR, 104-108 OXFORD STREET

post townLondon
2026-08-13

LONDON

officer appointedHOWE, Stephen James
2026-08-13
officer appointedDOWNES, Geoffrey
2026-08-13
officer appointedHOWE, Stephen James
2026-08-13

CompanyRankvs 6854+ SIC 93290 peers
49

Financial strength37th percentile among SIC peers · 9/25
Employees64th percentile among SIC peers · 10/15
LiquidityNo balance sheet data · 0/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
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How is this score calculated?
Financial strength9/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees10/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity0/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 30/06/2025

Net Worth

£100

Balance sheet strength

Cash

Cash in the bank

Net Current Assets

Working capital

Current Assets

Current Liabilities

2avg. employees
Signed by Mr Stephen Howe 27/08/2025Prepared with Acorah Software Products - Accounts Production