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Heroes Advertising & Public Relations Limited

02018382

active
Private Limited Company
england wales
Companies House
Health Score
73 / 100

Some Concerns

25/30
Filing
10/30
Financial
38/40
Risk
  • No accounts filed in last 18 months (-5)
  • Current liabilities exceed current assets (-10)
  • 1 outstanding charge (-2)

Details

C/O LARKING GOWEN 1ST FLOOR PROSPECT HOUSE, NORWICH, NR1 1RE
Incorporated 09/05/1986

Compliance

Last accounts

31/05/2025

total exemption full

Next accounts due

28/02/2027

On track

Confirmation statement

Last: 31/12/2025

Due 14/01/2027

On track

Industry

73110
Advertising agencies

Officers

Max Owen Edwards

secretary · Since 31/12/1990

BRITISH · UNITED KINGDOM · Age 61

Also on 1 other board

Mr Max Owen Edwards

director · Since 31/12/1990

COMPANY DIRECTOR

BRITISH · UNITED KINGDOM · Age 61

Also on 1 other board

Persons with Significant Control

Affinity Group Holdings Limited

75–100% shares
75–100% votes
Appoint directors

C/O Larking Gowen, 1st Floor Prospect House, Norwich, NR1 1RE

Reg: 10927934 · Companies House · Private Limited Company

Notified 12/12/2017

Former PSCs

David Leonard Tattersall

Ceased 17/01/2018

Mr Max Owen Edwards

Ceased 12/12/2017

Charges1 outstanding

charge
outstanding

LLOYDS BANK PLC

Created 09/03/1990Registered 15/03/1990
charge
satisfied

LLOYDS BANK PLC

Created 04/01/1990Registered 11/01/1990Satisfied 17/08/2022

CompanyRankvs 10+ SIC 73110 peers
80

Financial strength98th percentile among SIC peers · 25/25
Employees99th percentile among SIC peers · 15/15
LiquidityCurrent ratio 2.99× · 20/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
Outstanding charges -10
Show leaderboard
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7Ambleglow Limited
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8R T A Publicity Limited
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9T.C. Communications Limited
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10Heroes Advertising & Public Relations Limited
90
How is this score calculated?
Financial strength25/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees15/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity20/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Risk deductions

Outstanding charges: -10 pts

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/05/2021

Net Worth

£821k

Balance sheet strength

Cash

£1.0M

Cash in the bank

Net Current Assets

£1.1M

Working capital

Current Assets

£1.7M

Current Liabilities

£569k

Fixed Assets

£179k

Debtors

£654k

35avg. employees

Tax at Year End

Corp tax£66k

Balance Sheet

Bank loans & overdrafts£48k
Assets less current liabilities£1.3M
Prepared with Caseware UK (AP4) 2020.0.247

EstimatesDerived

YearCurrent Ratio
20212.99

Derived from filed accounts. Not audited figures.