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Ambassadors Choice Limited

02187319

active
ltd
england wales
Companies House
Health Score
90 / 100

Healthy

30/30
Filing
20/30
Financial
40/40
Risk

No risk factors detected.

Details

21-31 Kelvin Way, Crawley, RH10 9SP
Incorporated 03/11/1987

Previously known as

Rapid 4383 Limited · until 10/02/1988

Compliance

Last accounts

31/12/2025

small

Next accounts due

30/09/2027

On track

Confirmation statement

Last: 31/08/2026

Due 14/09/2027

On track

Industry

46450
Wholesale of perfume and cosmetics

Officers

Mr Stephen Robert Wescott

director · Since 31/08/1992

COMPANY DIRECTOR

BRITISH · ENGLAND · Age 67

Also on 2 other boards

Mr Gordon Ian Sankey

director · Since 09/12/1994

DIRECTOR

BRITISH · ENGLAND · Age 67

Mrs Deborah Gould

secretary · Since 28/10/1998

BRITISH · Age 64

Also on 5 other boards

Mrs Jane Dickinson Green

director · Since 01/07/2026

BRITISH · UNITED KINGDOM · Age 58

Mr Michael Robert Wescott

director · Since 01/07/2026

BRITISH · UNITED KINGDOM · Age 36

Stephen Robert Wescott

director

British · England · Age 67

Gordon Ian Sankey

director · Since 09/12/1994

British · England · Age 67

Deborah Gould

secretary · Since 28/10/1998

British

Jane Dickinson Green

director · Since 01/07/2026

British · United Kingdom · Age 58

Michael Robert Wescott

director · Since 01/07/2026

British · United Kingdom · Age 36

Former

Helen Easton Hutty

secretary · Resigned 09/04/1998

Helen Easton Hutty

director · Resigned 09/04/1998

Gordon Ian Sankey

secretary · Resigned 28/10/1998

John Ernest Sankey

director · Resigned 09/02/2018

Persons with Significant Control

Mr Gordon Ian Sankey

50–75% shares
ownership-of-shares-50-to-75-percent-as-trust

British · England · Age 67

21-31, Kelvin Way, Crawley, RH10 9SP

Notified 09/02/2018

Mr Stephen Robert Wescott

25–50% shares
25–50% votes

British · England · Age 67

21-31, Kelvin Way, Crawley, RH10 9SP

Notified 31/01/2023

Former PSCs

Mr Barry Howard Smart

Ceased 31/01/2023

Change History

statusactive
2026-07-22

Active

typeltd
2026-07-22

Private Limited Company

address line121-31 Kelvin Way
2026-07-22

21-31 KELVIN WAY

post townCrawley
2026-07-22

CRAWLEY

officer appointedGOULD, Deborah
2026-07-22
officer appointedDICKINSON GREEN, Jane
2026-07-22
officer appointedSANKEY, Gordon Ian
2026-07-22
officer appointedWESCOTT, Michael Robert
2026-07-22
officer appointedWESCOTT, Stephen Robert
2026-07-22

CompanyRankvs 1226+ SIC 46450 peers
56

Financial strength38th percentile among SIC peers · 10/25
Employees29th percentile among SIC peers · 4/15
LiquidityCurrent ratio 1.28× · 12/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
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How is this score calculated?
Financial strength10/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees4/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity12/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/12/2025

Net Worth

£2

Balance sheet strength

Cash

£1.3M

Cash in the bank

Net Current Assets

£745k

Working capital

Current Assets

£3.4M

Current Liabilities

£2.6M

Debtors

£1.6M

0avg. employees

Balance Sheet

Assets less current liabilities£745k
Prepared with IRIS Accounts Production

EstimatesDerived

YearCurrent Ratio
20251.28
20241.13
20231.44

Derived from filed accounts. Not audited figures.