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Design Directions Limited

02599567

active
Private Limited Company
england wales
Companies House
Health Score
65 / 100

Some Concerns

25/30
Filing
0/30
Financial
40/40
Risk
  • No accounts filed in last 18 months (-5)
  • Negative net worth (-10)
  • Current liabilities exceed current assets (-10)

Details

UNIT 18 SHEEPLANDS FARM, READING, RG10 8DL
Incorporated 09/04/1991

Compliance

Last accounts

30/06/2024

total exemption full

Next accounts due

30/06/2026

On track

Confirmation statement

Last: 27/04/2026

Due 11/05/2027

On track

Industry

90030
Artistic creation

Officers

Mr Simon Timothy Wilson

director · Since 09/04/1992

GRAPHIC DESIGNER

BRITISH · ENGLAND · Age 66

Jocelyn Ann Taylor

secretary · Since 01/09/2003

BRITISH

Also on 1 other board

Mr Marc Huws

director · Since 22/03/2006

DIRECTOR

BRITISH · ENGLAND · Age 59

Also on 2 other boards

Persons with Significant Control

Mr Simon Timothy Wilson

75–100% shares
75–100% votes

British · England · Age 66

Unit 18, Sheeplands Farm, Reading, RG10 8DL

Notified 09/04/2017

CompanyRankvs 13962+ SIC 90030 peers
51

Financial strength2th percentile among SIC peers · 1/25
Employees95th percentile among SIC peers · 14/15
LiquidityCurrent ratio 0.68× · 6/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
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How is this score calculated?
Financial strength1/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees14/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity6/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 30/06/2024

Net Worth

-£76k

Balance sheet strength

Cash

£13k

Cash in the bank

Net Current Assets

-£47k

Working capital

Current Assets

£100k

Current Liabilities

£147k

Fixed Assets

£8k

Debtors

£87k

4avg. employees-1

Balance Sheet

Assets less current liabilities-£39k
Prepared with Digita Accounts Production Advanced

EstimatesDerived

YearCurrent RatioImplied Profit
20240.68+£27k
20230.56-£3k
20220.63-£32k
20210.84-£71k
20190.95
20180.92
20170.92

Derived from filed accounts. Not audited figures.