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Design Directions Limited

02599567

active
Private Limited Company
england wales
Companies House
Health Score
70 / 100

Some Concerns

30/30
Filing
0/30
Financial
40/40
Risk
  • Negative net worth (-10)
  • Current liabilities exceed current assets (-10)

Details

UNIT 18 SHEEPLANDS FARM, READING, RG10 8DL
Incorporated 09/04/1991

Compliance

Last accounts

30/06/2024

total exemption full

Next accounts due

30/06/2026

On track

Confirmation statement

Last: 27/04/2026

Due 11/05/2027

On track

Industry

90030
Artistic creation

Officers

Mr Simon Timothy Wilson

director · Since 09/04/1992

GRAPHIC DESIGNER

BRITISH · ENGLAND · Age 66

Jocelyn Ann Taylor

secretary · Since 01/09/2003

BRITISH

Also on 1 other board

Mr Marc Huws

director · Since 22/03/2006

DIRECTOR

BRITISH · ENGLAND · Age 59

Also on 2 other boards

Persons with Significant Control

Mr Simon Timothy Wilson

75–100% shares
75–100% votes

British · England · Age 66

Unit 18, Sheeplands Farm, Reading, RG10 8DL

Notified 09/04/2017

CompanyRankvs 13932+ SIC 90030 peers
51

Financial strength2th percentile among SIC peers · 1/25
Employees96th percentile among SIC peers · 14/15
LiquidityCurrent ratio 0.71× · 6/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
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How is this score calculated?
Financial strength1/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees14/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity6/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 30/06/2025

Net Worth

-£74k

Balance sheet strength

Cash

£22k

Cash in the bank

Net Current Assets

-£47k

Working capital

Current Assets

£118k

Current Liabilities

£166k

Fixed Assets

£8k

Debtors

£96k

4avg. employees

Balance Sheet

Assets less current liabilities-£40k
Signed by 02599567 2024-07-01 2025-06-30 02599567 2025-06-30 02599567 bus:OrdinaryShareClass1 2025-06-30 02599567 core:CurrentFinaPrepared with Digita Accounts Production Advanced

EstimatesDerived

YearCurrent RatioImplied Profit
20250.71+£2k
20240.68+£27k
20230.56

Derived from filed accounts. Not audited figures.