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Advertise Limited

02652322

active
Private Limited Company
england wales
Companies House
Health Score
76 / 100

Some Concerns

30/30
Filing
10/30
Financial
36/40
Risk
  • Current liabilities exceed current assets (-10)
  • 2 outstanding charges (-4)

Details

2 COMMUNICATIONS ROAD, NEWBURY, RG19 6AB
Incorporated 08/10/1991

Compliance

Last accounts

31/03/2025

total exemption full

Next accounts due

31/12/2026

On track

Confirmation statement

Last: 15/09/2025

Due 29/09/2026

On track

Industry

63110
Data processing, hosting and related activities

Officers

Mr Michael Peter Trotman

director · Since 31/07/2001

DIRECTOR

BRITISH · ENGLAND · Age 58

Also on 2 other boards

Mr Jonathan Stuart Trotman

secretary · Since 05/05/2006

BRITISH · ENGLAND · Age 61

Also on 9 other boards

Mr Jonathan Stuart Trotman

director · Since 05/05/2006

DIRECTOR

BRITISH · ENGLAND · Age 61

Also on 9 other boards

Persons with Significant Control

Mr Michael Peter Trotman

25–50% shares
25–50% votes

British · England · Age 58

2, Communications Road, Newbury, RG19 6AB

Notified 06/04/2016

Mr Jonathan Stuart Trotman

25–50% shares
25–50% votes

British · England · Age 61

2, Communications Road, Newbury, RG19 6AB

Notified 06/04/2016

Charges2 outstanding

charge
outstanding

JONATHAN STUART TROTMAN AND MICHAEL PETER TROTMAN

Created 05/09/2005Registered 06/09/2005
charge
outstanding

NATIONAL WESTMINSTER BANK PLC

Created 31/01/1992Registered 04/02/1992

CompanyRankvs 2012+ SIC 63110 peers
57

Financial strength96th percentile among SIC peers · 24/25
Employees74th percentile among SIC peers · 11/15
LiquidityCurrent ratio 0.24× · 2/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
Outstanding charges -10
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2012Advertise Limited
67
How is this score calculated?
Financial strength24/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees11/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity2/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Risk deductions

Outstanding charges: -10 pts

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/03/2025

Net Worth

£728k

Balance sheet strength

Cash

£213k

Cash in the bank

Net Current Assets

-£708k

Working capital

Current Assets

£220k

Current Liabilities

£929k

Fixed Assets

£1.4M

Debtors

£5k

2avg. employees

Tax at Year End

Corp tax£28k

Balance Sheet

Assets less current liabilities£728k
Prepared with Caseware UK (AP4) 2024.0.164

EstimatesDerived

YearCurrent RatioImplied Profit
20250.24+£83k
20240.19+£94k
20230.11+£24k
20220.07-£18k
20210.09+£25k
20200.08-£11k
20190.13—

Derived from filed accounts. Not audited figures.