Back to search

Mystery Shoppers Limited

02654347

active
Private Limited Company
england wales
Companies House
Health Score
74 / 100

Some Concerns

30/30
Filing
10/30
Financial
34/40
Risk
  • Current liabilities exceed current assets (-10)
  • 3 outstanding charges (-6)

Details

DALTON HOUSE, LONDON, SW19 2RR
Incorporated 15/10/1991

Compliance

Last accounts

31/03/2025

total exemption full

Next accounts due

31/12/2026

On track

Confirmation statement

Last: 11/01/2026

Due 25/01/2027

On track

Industry

70229
Management consultancy activities
73200
Market research and public opinion polling

Officers

Denise Margaret Grafton

secretary · Since 15/10/1991

SECRETARY

ENGLISH · Age 73

Mr Paul Ronald Grafton Ba Mba

director · Since 15/10/1991

DIRECTOR

BRITISH · ENGLAND · Age 76

Also on 1 other board

Mrs Denise Margaret Grafton

director · Since 18/10/2010

COMPANY SECRETARY

BRITISH · ENGLAND · Age 73

Miss Sophie Elizabeth Grafton

director · Since 07/08/2022

MANAGING DIRECTOR

BRITISH · ENGLAND · Age 35

Persons with Significant Control

Mr Paul Ronald Grafton

25–50% shares
25–50% votes
Appoint directors
Significant control

British · England · Age 76

Dalton House, 60 Windsor Avenue, London, SW19 2RR

Notified 25/09/2016

Mrs Denise Margaret Grafton

25–50% shares
25–50% votes
Appoint directors
Significant control

British · England · Age 73

Dalton House, 60 Windsor Avenue, London, SW19 2RR

Notified 25/09/2016

Charges3 outstanding

Charge
outstanding

BARCLAYS SECURITY TRUSTEE LIMITED

Created 30/06/2025Registered 11/07/2025
Charge
outstanding

BARCLAYS SECURITY TRUSTEE LIMITED

Created 30/06/2025Registered 30/06/2025
Charge
outstanding

BARCLAYS SECURITY TRUSTEE LIMITED

Created 02/07/2024Registered 04/07/2024
charge
satisfied

NATIONAL WESTMINSTER BANK PLC

Created 11/02/2012Registered 18/02/2012Satisfied 04/02/2013
charge
satisfied

NATIONAL WESTMINSTER BANK PLC

Created 09/10/2000Registered 14/10/2000Satisfied 12/09/2017

CompanyRankvs 4507+ SIC 70229 peers
76

Financial strength98th percentile among SIC peers · 25/25
Employees100th percentile among SIC peers · 15/15
LiquidityCurrent ratio 1.96× · 16/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
Outstanding charges -10
Show leaderboard
1T.R.Suterwalla & Sons Limited
90
2Wharton Amusements Limited
90
3Campion Willcocks Limited
90
4Acbond Limited
90
5K. Martin (Sudbury) Limited
90
6Summercroft Limited
90
7Meliorate Institute Education And Training Ltd
90
8Aar Services Limited
90
9Afropol (U.K.) Limited
90
10Hts Estates Limited
90
4507Mystery Shoppers Limited
82
How is this score calculated?
Financial strength25/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees15/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity16/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Risk deductions

Outstanding charges: -10 pts

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/03/2025

Net Worth

£943k

Balance sheet strength

Cash

£494k

Cash in the bank

Net Current Assets

£886k

Working capital

Current Assets

£1.8M

Current Liabilities

£918k

Fixed Assets

£58k

Debtors

£1.3M

68avg. employees+9

Tax at Year End

Corp tax£94k
VAT£189k

Director Loans

Company owes directors£207k

Balance Sheet

Assets less current liabilities£943k
Signed by Mr Paul Grafton 21/12/2025Prepared with Acorah Software Products - Accounts Production

EstimatesDerived

YearCurrent RatioImplied ProfitEst. Revenue
20251.96+£167k£3.8M
20231.80+£240k£4.6M
20221.68+£41k£4.4M
20202.37+£9k—
20192.11——

Derived from filed accounts. Not audited figures.