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Weareclariti Limited

02692105

active
ltd
england wales
Companies House
Health Score
75 / 100

Some Concerns

25/30
Filing
10/30
Financial
40/40
Risk
  • No accounts filed in last 18 months (-5)
  • Going concern doubt noted in accounts (-10)

Details

60 Great Portland Street, London, W1W 7RT
Incorporated 28/02/1992

Previously known as

This Is Motif Limited · until 30/04/2025
Network Research & Marketing Limited · until 01/04/2019
Snowlight Limited · until 28/07/1992

Compliance

Last accounts

31/01/2025

audit exemption subsidiary

Next accounts due

31/10/2026

On track

Confirmation statement

Last: 01/06/2026

Due 15/06/2027

On track

Industry

73200
Market research and public opinion polling

Officers

Mark John Sanford

secretary · Since 02/09/2022

Mr Maneck Minoo Kalifa

director · Since 11/06/2025

CHIEF FINANCIAL OFFICER

BRITISH · ENGLAND

Also on 45 other boards

Mr Samuel Thomas James Knights

director · Since 09/01/2026

BRITISH · ENGLAND

Also on 38 other boards

Mark John Sanford

secretary · Since 02/09/2022

Maneck Minoo Kalifa

director · Since 11/06/2025

British · England

Samuel Thomas James Knights

director · Since 09/01/2026

British · England

Former

Mbc Nominees Limited

corporate nominee director · Resigned 06/04/1992

Mbc Secretaries Limited

corporate nominee secretary · Resigned 06/04/1992

Derek James Farr

director · Resigned 06/04/1995

Thomas John Patrick Flaherty

secretary · Resigned 13/02/1996

Bernard Chudy

director · Resigned 19/06/1998

Andrew Leslie Smith

director · Resigned 31/12/2001

Derek Quentin Mesure

director · Resigned 07/05/2004

Petra Huberdina Maria Van Der Heijden

director · Resigned 31/08/2006

Paul Szwarc

director · Resigned 31/12/2008

Michael Cuell

director · Resigned 20/02/2009

Justin Alexander Charlton-Jones

director · Resigned 06/03/2012

Eamonn Santry

director · Resigned 21/03/2012

Eamonn Santry

secretary · Resigned 21/03/2012

Virginia Eileen Monk

director · Resigned 02/09/2022

Virginia Monk

secretary · Resigned 02/09/2022

Peter Jonathan Harris

director · Resigned 30/05/2025

Paul Gordon Bath

director · Resigned 31/08/2025

Jonathan Andrew Peachey

director · Resigned 09/01/2026

Persons with Significant Control

Nrm New Co Limited

75–100% shares
75–100% votes
Appoint directors

Reg: 07925411 · Companies House · Private Limited Company

Notified 06/04/2016

Former PSCs

Mrs Virginia Eileen Monk

Ceased 06/04/2016

Change History

officer appointed → SANFORD, Mark John
2026-09-20
officer appointed → KALIFA, Maneck Minoo
2026-09-20
officer appointed → KNIGHTS, Samuel Thomas James
2026-09-20
status → active
2026-09-20

Active

type → ltd
2026-09-20

Private Limited Company

address line1 → 60 Great Portland Street
2026-09-20

60 GREAT PORTLAND STREET

post town → London
2026-09-20

LONDON

CompanyRankvs 15+ SIC 73200 peers
80

Financial strength99th percentile among SIC peers · 25/25
Employees100th percentile among SIC peers · 15/15
LiquidityCurrent ratio 4.9× · 20/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
Going concern doubt -10
Show leaderboard
How is this score calculated?
Financial strength25/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees15/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity20/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Risk deductions

Going concern doubt: -10 pts

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Going Concern Doubt

these accounting policies and in accordance with Financial Reporting Standard 102 1A, the Financial Reporting Standard applicable in the UK and the Republic of Ireland and the Companies Act 2006. 1.2 Going concern In preparing the financial statements the director is required to assess the company's ability to continue to trade as a going concern for the foreseeable future. The director has perfor

Key FinancialsYear ending 31/03/2022

Net Worth

£3.9M

Balance sheet strength

Cash

£2.6M

Cash in the bank

Net Current Assets

£3.9M

Working capital

Current Assets

£4.9M

Current Liabilities

£1.0M

Fixed Assets

£58k

Debtors

£2.3M

124avg. employees

Balance Sheet

Assets less current liabilities£4.0M
Prepared with CCH Software

EstimatesDerived

YearCurrent Ratio
20224.90

Derived from filed accounts. Not audited figures.

Filing History100 filings

Confirmation statement

confirmation statement with no updates

01/06/20263 pages · PDF
Director appointed

appoint person director company with name date

09/01/20262 pages · PDF
Director resigned

termination director company with name termination date

09/01/20261 page · PDF
Director resigned

termination director company with name termination date

20/10/20251 page · PDF
Accounts filed

accounts with accounts type audit exemption subsiduary

02/09/202515 pages · PDF
PARENT_ACC

legacy

GUARANTEE2

legacy

02/09/20253 pages · PDF
AGREEMENT2

legacy

02/09/20251 page · PDF
Director appointed

appoint person director company with name date

12/06/20252 pages · PDF
Confirmation statement

confirmation statement with no updates

11/06/20253 pages · PDF
Director resigned

termination director company with name termination date

30/05/20251 page · PDF
CERTNM

certificate change of name company

30/04/20253 pages · PDF
PARENT_ACC

legacy

Accounts filed

accounts with accounts type audit exemption subsiduary

11/11/202419 pages · PDF
GUARANTEE2

legacy

11/11/20243 pages · PDF
AGREEMENT2

legacy

11/11/20241 page · PDF
Confirmation statement

confirmation statement with no updates

12/06/20243 pages · PDF
Accounts filed

accounts with accounts type audit exemption subsiduary

10/11/202321 pages · PDF
PARENT_ACC

legacy

AGREEMENT2

legacy

10/11/20231 page · PDF
GUARANTEE2

legacy

10/11/20233 pages · PDF
Confirmation statement

confirmation statement with no updates

14/06/20233 pages · PDF
Confirmation statement

confirmation statement with updates

07/02/20235 pages · PDF
SH08

capital name of class of shares

15/09/20222 pages · PDF
MA

memorandum articles

15/09/202225 pages · PDF
RESOLUTIONS

resolution

15/09/20221 page · PDF
SH10

capital variation of rights attached to shares

15/09/20222 pages · PDF
Director appointed

appoint person director company with name date

14/09/20222 pages · PDF
CC04

statement of companys objects

14/09/20222 pages · PDF
Address changed

change registered office address company with date old address new address

13/09/20221 page · PDF
Director appointed

appoint person director company with name date

13/09/20222 pages · PDF
Director appointed

appoint person director company with name date

13/09/20222 pages · PDF
AP03

appoint person secretary company with name date

13/09/20222 pages · PDF
Accounts date changed

change account reference date company current shortened

13/09/20221 page · PDF
Director resigned

termination director company with name termination date

13/09/20221 page · PDF
TM02

termination secretary company with name termination date

13/09/20221 page · PDF
PSC02

notification of a person with significant control

01/09/20222 pages · PDF
PSC07

cessation of a person with significant control

01/09/20221 page · PDF
Accounts filed

accounts with accounts type total exemption full

26/08/202212 pages · PDF
Confirmation statement

confirmation statement with no updates

02/03/20223 pages · PDF
Accounts filed

accounts with accounts type full

31/12/202130 pages · PDF
Accounts filed

accounts with accounts type full

03/04/202128 pages · PDF
Confirmation statement

confirmation statement with no updates

05/02/20213 pages · PDF
Confirmation statement

confirmation statement with no updates

05/02/20203 pages · PDF
Accounts filed

accounts with accounts type full

11/12/201927 pages · PDF
RESOLUTIONS

resolution

01/04/20195 pages · PDF
CONNOT

change of name notice

01/04/20192 pages · PDF
Confirmation statement

confirmation statement with no updates

12/02/20193 pages · PDF
Accounts filed

accounts with accounts type full

14/12/201828 pages · PDF
Confirmation statement

confirmation statement with no updates

06/02/20183 pages · PDF
Accounts filed

accounts with accounts type full

15/01/201826 pages · PDF
Confirmation statement

confirmation statement with updates

10/03/20175 pages · PDF
Accounts filed

accounts with accounts type full

10/01/201724 pages · PDF
Annual return

annual return company with made up date full list shareholders

02/03/20164 pages · PDF
Accounts filed

accounts with accounts type full

22/12/201518 pages · PDF
MR04

mortgage satisfy charge full

26/06/20157 pages · PDF
Annual return

annual return company with made up date full list shareholders

02/03/20154 pages · PDF
Accounts filed

accounts with accounts type full

09/01/201519 pages · PDF
Annual return

annual return company with made up date full list shareholders

06/03/20144 pages · PDF
Accounts filed

accounts with accounts type full

29/10/201317 pages · PDF
Annual return

annual return company with made up date full list shareholders

09/04/20134 pages · PDF
Accounts filed

accounts with accounts type full

03/01/201320 pages · PDF
Shares allotted

capital allotment shares

23/04/20124 pages · PDF
Annual return

annual return company with made up date full list shareholders

13/04/20127 pages · PDF
TM02

termination secretary company with name

13/04/20121 page · PDF
Director resigned

termination director company with name

13/04/20121 page · PDF
Director resigned

termination director company with name

13/04/20121 page · PDF
AP03

appoint person secretary company with name

13/04/20121 page · PDF
AP03

appoint person secretary company with name

04/04/20121 page · PDF
Director resigned

termination director company with name

04/04/20121 page · PDF
TM02

termination secretary company with name

04/04/20121 page · PDF
MG01

legacy

27/03/20127 pages · PDF
Director resigned

termination director company with name

12/03/20121 page · PDF
MG02

legacy

16/02/20123 pages · PDF
Accounts filed

accounts with accounts type full

28/07/201119 pages · PDF
Annual return

annual return company with made up date full list shareholders

10/03/20117 pages · PDF
Accounts filed

accounts with accounts type full

24/06/201019 pages · PDF
Annual return

annual return company with made up date full list shareholders

05/03/20105 pages · PDF
Director details changed

change person director company with change date

05/03/20102 pages · PDF
Director details changed

change person director company with change date

05/03/20102 pages · PDF
Director details changed

change person director company with change date

05/03/20102 pages · PDF
Accounts filed

accounts with accounts type full

16/07/200920 pages · PDF
363a

legacy

20/05/20094 pages · PDF
353

legacy

19/05/20091 page · PDF
190

legacy

19/05/20091 page · PDF
287

legacy

19/05/20091 page · PDF
288b

legacy

20/03/20091 page · PDF
288a

legacy

11/02/20092 pages · PDF
288b

legacy

11/02/20091 page · PDF
288a

legacy

04/09/20082 pages · PDF
363s

legacy

20/08/20087 pages · PDF
Accounts filed

accounts with accounts type full

30/06/200819 pages · PDF
169

legacy

13/02/20082 pages · PDF
Accounts filed

accounts with accounts type full

10/09/200723 pages · PDF
363s

legacy

16/03/20077 pages · PDF
Accounts filed

accounts with accounts type full

08/01/200720 pages · PDF
288b

legacy

13/10/20061 page · PDF
363s

legacy

09/06/20068 pages · PDF
Accounts filed

accounts with accounts type full

07/11/200519 pages · PDF
363s

legacy

30/03/20053 pages · PDF