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Mercia Outdoor Advertising Limited

03070888

active
Private Limited Company
england wales
Companies House
Health Score
63 / 100

Some Concerns

25/30
Filing
0/30
Financial
38/40
Risk
  • No accounts filed in last 18 months (-5)
  • Negative net worth (-10)
  • Current liabilities exceed current assets (-10)
  • 1 outstanding charge (-2)

Details

SECOND FLOOR (NORTH) FIFTY PADDINGTON, LONDON, W2 6LG
Incorporated 21/06/1995

Compliance

Last accounts

31/12/2024

small

Next accounts due

30/09/2026

On track

Confirmation statement

Last: 23/06/2025

Due 07/07/2026

On track

Industry

73110
Advertising agencies

Officers

Mr Philip Henrik Allard

director · Since 04/07/2019

DIRECTOR OF PLANNING

BRITISH · UNITED KINGDOM · Age 51

Also on 42 other boards

Mr Jonathan Peter Chandler

director · Since 04/07/2019

DIRECTOR

BRITISH · ENGLAND · Age 43

Mr Damian Cox

director · Since 04/07/2019

DIRECTOR

BRITISH · ENGLAND · Age 51

Also on 3 other boards

Mr Stuart John Smith

director · Since 27/02/2025

DIRECTOR

BRITISH · ENGLAND · Age 44

Also on 59 other boards

Persons with Significant Control

Wildstone Finance Limited

75–100% shares
75–100% votes
Appoint directors

1, Bartholomew Lane, London, EC2N 2AX

Reg: 13134958 · Companies House · Limited By Shares

Notified 24/03/2021

Former PSCs

Mr Daneville David Smith

Ceased 04/07/2019

Mr Bryan Robert Smith

Ceased 04/07/2019

Wildstone Capital Limited

Ceased 24/03/2021

Charges1 outstanding

Charge
outstanding

LLOYDS BANK PLC (AND ITS SUCCESSORS IN TITLE AND PERMITTED TRANSFEREES)

Created 04/12/2024Registered 20/12/2024
Charge
satisfied

U.S. BANK TRUSTEES LIMITED (AND ITS SUCCESSORS IN TITLE AND PERMITTED TRANSFEREES)

Created 31/03/2023Registered 06/04/2023Satisfied 21/12/2023
Charge
satisfied

U.S. BANK TRUSTEES LIMITED (AND ITS SUCCESSORS IN TITLE AND ITS PERMITTED TRANSFEREES)

Created 31/03/2023Registered 04/04/2023Satisfied 21/12/2023
Charge
satisfied

U.S. BANK TRUSTEES LIMITED (AND ITS SUCCESSORS IN TITLE AND PERMITTED TRANSFEREES)

Created 14/12/2022Registered 15/12/2022Satisfied 21/12/2023
Charge
satisfied

U.S. BANK TRUSTEES LIMITED (AND ITS SUCCESSORS IN TITLE AND ITS PERMITTED TRANSFEREES)

Created 14/09/2022Registered 21/09/2022Satisfied 21/12/2023
Charge
satisfied

U.S. BANK TRUSTEES LIMITED (AND ITS SUCCESSORS IN TITLE AND ITS PERMITTED TRANSFEREES)

Created 21/01/2022Registered 27/01/2022Satisfied 21/12/2023
Charge
satisfied

U.S. BANK TRUSTEES LIMITED (AND ITS SUCCESSORS IN TITLE AND PERMITTED TRANSFEREES)

Created 05/11/2021Registered 09/11/2021Satisfied 21/12/2023
Charge
satisfied

U.S. BANK TRUSTEES LIMITED (AND ITS SUCCESSORS IN TITLE AND PERMITTED TRANSFEREES)

Created 23/04/2021Registered 06/05/2021Satisfied 21/12/2023
Charge
satisfied

U.S. BANK TRUSTEES LIMITED (AND ITS SUCCESSORS IN TITLE AND PERMITTED TRANSFEREES)

Created 23/04/2021Registered 29/04/2021Satisfied 21/12/2023
charge
satisfied

MIDLAND BANK PLC

Created 21/05/1999Registered 29/05/1999Satisfied 17/01/2020

CompanyRankvs 15492+ SIC 73110 peers
39

Financial strength6th percentile among SIC peers · 2/25
Employees74th percentile among SIC peers · 11/15
LiquidityCurrent ratio 0.87× · 6/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
Outstanding charges -10
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15492Mercia Outdoor Advertising Limited
45
How is this score calculated?
Financial strength2/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees11/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity6/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Risk deductions

Outstanding charges: -10 pts

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/12/2019

Net Worth

-£19k

Balance sheet strength

Cash

£32k

Cash in the bank

Net Current Assets

-£19k

Working capital

Current Assets

£121k

Current Liabilities

£139k

Fixed Assets

£275

Debtors

£89k

2avg. employees

Balance Sheet

Bank loans & overdrafts£11k
Assets less current liabilities-£19k
Signed by 03070888 2018-07-01 2019-12-31 03070888 2019-12-31 03070888 core:RetainedEarningsAccumulatedLosses 2019-12-31 03070888 cPrepared with Digita Accounts Production Advanced 6.26.9041.0

EstimatesDerived

YearCurrent RatioImplied Profit
20190.87+£83k
20180.62—

Derived from filed accounts. Not audited figures.