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Alternative Direct Marketing Limited

03079248

active
Private Limited Company
england wales
Companies House
Health Score
75 / 100

Some Concerns

25/30
Filing
10/30
Financial
40/40
Risk
  • No accounts filed in last 18 months (-5)
  • Current liabilities exceed current assets (-10)

Details

1 CROW HILL DRIVE, MANSFIELD, NG19 7AE
Incorporated 12/07/1995

Compliance

Last accounts

31/10/2024

unaudited abridged

Next accounts due

30/07/2026

On track

Confirmation statement

Last: 25/01/2026

Due 08/02/2027

On track

Industry

01500
Mixed farming
55209
Other holiday and short-stay accommodation
68320
Management of real estate on a fee or contract basis
71111
Architectural activities

Officers

Mr David Ajose

secretary · Since 21/07/1995

RECRUITMENT CONSULTANT

BRITISH · ENGLAND · Age 62

Also on 6 other boards

Mr David Ajose

director · Since 21/07/1995

RECRUITMENT CONSULTANT

BRITISH · ENGLAND · Age 62

Also on 6 other boards

Persons with Significant Control

Mr David Ajose

75–100% shares

British · England · Age 62

1, Crow Hill Drive, Mansfield, NG19 7AE

Notified 06/04/2016

Charges0 outstanding

charge
satisfied

LLOYDS TSB BANK PLC

Created 01/10/2004Registered 12/10/2004Satisfied 11/12/2006
charge
satisfied

LLOYDS TSB BANK PLC

Created 01/10/2004Registered 09/10/2004Satisfied 19/11/2014
charge
satisfied

LLOYDS TSB BANK PLC

Created 13/09/2004Registered 18/09/2004Satisfied 07/11/2014

CompanyRankvs 1437+ SIC 01500 peers
67

Financial strength77th percentile among SIC peers · 19/25
Employees39th percentile among SIC peers · 6/15
LiquidityCurrent ratio 1.27× · 12/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
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1437Alternative Direct Marketing Limited
67
How is this score calculated?
Financial strength19/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees6/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity12/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/10/2024

Net Worth

£526k

Balance sheet strength

Cash

£29k

Cash in the bank

Net Current Assets

£225k

Working capital

Current Assets

£1.0M

Current Liabilities

£824k

Fixed Assets

£338k

Debtors

£1.0M

1avg. employees

Tax at Year End(2023)

Corp tax£2k
VAT£19k

Director Loans(2023)

Company owes directors£49k

Balance Sheet

Assets less current liabilities£562k
Signed by Mr D Ajose 30 July 2025Prepared with Acorah Software Products - Accounts Production

EstimatesDerived

YearCurrent RatioImplied ProfitEst. Revenue
20241.27+£42k—
20231.44+£6k£378k
20221.38+£13k—
20211.38+£48k—
20201.18+£35k—
20191.17-£21k—
20181.21——

Derived from filed accounts. Not audited figures.