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Purchase Direct Limited

03090591

active
Private Limited Company
Companies House
Health Score
83 / 100

Healthy

25/30
Filing
20/30
Financial
38/40
Risk
  • No accounts filed in last 18 months (-5)
  • 1 outstanding charge (-2)

Details

4 FALCON WAY, WELWYN GARDEN CITY, AL7 1TW
Incorporated 11/08/1995

Compliance

Accounts

Up to date

Confirmation statement

Up to date

Industry

70229
Management consultancy activities

Officers

Mr Rupert Louis Ashley

director · Since 11/08/1995

MARKETING/SALES

BRITISH · ENGLAND · Age 62

Also on 2 other boards

Mr David John Blowers

secretary · Since 30/06/2020

Persons with Significant Control

Mr Rupert Louis Ashley

75–100% shares

British · United Kingdom · Age 62

4 Falcon Way, Welwyn Garden City, AL7 1TW

Notified 06/04/2016

Charges1 outstanding

Charge
outstanding

BARCLAYS SECURITY TRUSTEE LIMITED

Created 10/03/2021Registered 12/03/2021
charge
satisfied

ZURICH ASSURANCE LIMITED

Created 01/09/2006Registered 12/09/2006Satisfied 10/11/2015

CompanyRankvs 4525+ SIC 70229 peers
72

Financial strength99th percentile among SIC peers · 25/25
Employees100th percentile among SIC peers · 15/15
LiquidityCurrent ratio 1.05× · 12/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
Outstanding charges -10
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How is this score calculated?
Financial strength25/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees15/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity12/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Risk deductions

Outstanding charges: -10 pts

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/08/2024

Net Worth

£1.0M

Balance sheet strength

Cash

£75k

Cash in the bank

Net Current Assets

£67k

Working capital

Current Assets

£1.4M

Current Liabilities

£1.3M

Fixed Assets

£935k

Debtors

£1.3M

101avg. employees+17

Tax at Year End

Corp tax£11k
VAT£72k

Director Loans(2022)

Directors owe company£94k

Balance Sheet

Intangible assets£835k
Assets less current liabilities£1.0M
Signed by Mr R L Ashley 26/08/2025Prepared with Acorah Software Products - Accounts Production

EstimatesDerived

YearCurrent RatioImplied ProfitEst. Revenue
20241.05-£93k£1.4M
20231.20-£150k£821k
20221.99+£55k£1.4M
20211.66+£334k
20201.56
20191.70
20182.05

Derived from filed accounts. Not audited figures.