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Brands Direct Limited

03127307

active
ltd
england wales
Companies House
Health Score
81 / 100

Healthy

25/30
Filing
20/30
Financial
36/40
Risk
  • No accounts filed in last 18 months (-5)
  • Going concern doubt noted in accounts (-10)
  • 2 outstanding charges (-4)

Details

New Barns, Unit 2 Coggeshall Road, Earls Colne, Colchester, CO6 2JX
Incorporated 13/11/1995

Previously known as

Pu'R (Uk) Limited · until 03/07/2000

Compliance

Last accounts

30/06/2025

full

Next accounts due

31/03/2027

On track

Confirmation statement

Last: 13/11/2025

Due 27/11/2026

On track

Industry

70100
Activities of head offices

Officers

Lianne Kent

director · Since 01/01/2018

DIRECTOR

BRITISH · UNITED KINGDOM · Age 37

Also on 4 other boards

Lianne Kent

director · Since 01/01/2018

British · United Kingdom · Age 37

Former

Combined Secretarial Services Limited

corporate nominee director · Resigned 13/11/1995

Combined Secretarial Services Limited

corporate nominee secretary · Resigned 13/11/1995

Combined Nominees Limited

corporate nominee director · Resigned 13/11/1995

Mary Elizabeth Kent

secretary · Resigned 22/05/2000

Jennifer Susan Lincoln

secretary · Resigned 31/07/2005

Richard Charles Westgate

secretary · Resigned 16/11/2010

Graham Fredwrick William Kent

director · Resigned 24/02/2012

Lianne Kent

director · Resigned 01/08/2012

Andrew David Crowther

director · Resigned 01/01/2018

Persons with Significant Control

Graham Frederick Kent

ownership-of-shares-75-to-100-percent-as-firm
voting-rights-75-to-100-percent-as-firm
right-to-appoint-and-remove-directors-as-firm

British · Barbados · Age 63

New Barns, Unit 2, Coggeshall Road, Colchester, CO6 2JX

Notified 27/03/2019

Former PSCs

The Brands Foundation

Ceased 27/03/2019

Charges2 outstanding

Charge
outstanding

BARCLAYS BANK PLC

Created 18/12/2020Registered 18/01/2021
charge
outstanding

NATIONAL WESTMINSTER BANK PLC

Created 01/07/1996Registered 10/07/1996

Change History

statusactive
2026-07-29

Active

typeltd
2026-07-29

Private Limited Company

address line1New Barns, Unit 2 Coggeshall Road
2026-07-29

NEW BARNS, UNIT 2 COGGESHALL ROAD

post townColchester
2026-07-29

COLCHESTER

officer appointedKENT, Lianne
2026-07-29

CompanyRankvs 537+ SIC 70100 peers
63

Financial strength75th percentile among SIC peers · 19/25
Employees96th percentile among SIC peers · 14/15
LiquidityCurrent ratio 2.5× · 20/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
Going concern doubt -10Outstanding charges -10
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How is this score calculated?
Financial strength19/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees14/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity20/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Risk deductions

Going concern doubt: -10 pts

Outstanding charges: -10 pts

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Going Concern Doubt

we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue. Our responsibilities and the responsibilities of the director with respect to going con

Key FinancialsYear ending 30/06/2024

Turnover

£14.4M

Annual revenue

Net Worth

£532k

Balance sheet strength

Cash

£673k

Cash in the bank

Profit Before Tax

£79k

Bottom line earnings

Net Current Assets

£4.3M

Working capital

Current Assets

£7.1M

Current Liabilities

£2.8M

Fixed Assets

£96k

Debtors

£5.0M

Cost of Sales

£10.6M

Gross Profit

£3.8M

Admin Expenses

£3.5M

Operating Profit

£222k

Profit After Tax

£8k

41avg. employees-8

Tax at Year End

Corp tax£67k

People Costs

Wages & salaries£1.3M
NI contributions£132k

Balance Sheet

Assets less current liabilities£4.3M
Prepared with IRIS Accounts Production

EstimatesDerived

YearCurrent RatioImplied Profit
20242.50+£8k
20233.69

Derived from filed accounts. Not audited figures.