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Pineapple Direct Limited

03928107

active
Private Limited Company
Companies House
Health Score
80 / 100

Healthy

30/30
Filing
10/30
Financial
40/40
Risk
  • Current liabilities exceed current assets (-10)

Details

C/O ABL, DARTFORD, DA1 5BG
Incorporated 17/02/2000

Compliance

Accounts

Up to date

Confirmation statement

Up to date

Industry

47910
Retail sale via mail order houses or via Internet

Officers

Mrs Tina Drage

director · Since 20/03/2000

COMPUTER MANAGER

BRITISH · ENGLAND · Age 59

Mr Tony Jordan

director · Since 20/03/2000

NUMISMATIST

BRITISH · ENGLAND · Age 57

Persons with Significant Control

Mr Tony Jordan

25–50% shares
25–50% votes
Appoint directors

British · England · Age 57

1 Dukes Kiln Cottages, Windsor Road, Gerrards Cross, SL9 8SP

Notified 06/04/2016

Mrs Tina Drage

25–50% shares
25–50% votes

British · England · Age 59

C/O Abl, 1a Central Road, Dartford, DA1 5BG

Notified 06/04/2016

Former PSCs

Mr Peter Jordan

Ceased 18/02/2020

Mrs Pauline Jordan

Ceased 18/02/2020

Charges0 outstanding

charge
satisfied

SAMANTHA NOMINEES PTY AS TRUSTEE OF THE ECSTASY TRUST

Created 14/01/2003Registered 15/01/2003Satisfied 19/09/2013
charge
satisfied

HSBC BANK PLC

Created 12/05/2000Registered 17/05/2000Satisfied 20/03/2025

CompanyRankvs 10140+ SIC 47910 peers
72

Financial strength96th percentile among SIC peers · 24/25
Employees82th percentile among SIC peers · 12/15
LiquidityCurrent ratio 0.55× · 6/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
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10140Pineapple Direct Limited
68
How is this score calculated?
Financial strength24/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees12/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity6/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/03/2025

Net Worth

£122k

Balance sheet strength

Cash

—

Cash in the bank

Net Current Assets

£121k

Working capital

Current Assets

£147k

Current Liabilities

£270k

Fixed Assets

£312

2avg. employees

Balance Sheet

Assets less current liabilities£121k
Prepared with Companies House

EstimatesDerived

YearCurrent RatioImplied Profit
20250.55+£21k
20240.67-£9k
20230.64+£201k
20220.72-£7k
20210.77+£20k
20200.71-£13k
20190.77+£20k
20180.71—

Derived from filed accounts. Not audited figures.