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The Advertising Products Group Limited

04128356

active
ltd
england wales
Companies House
Health Score
80 / 100

Healthy

30/30
Filing
10/30
Financial
40/40
Risk

No risk factors detected.

Details

71-75 Shelton Street, Covent Garden, London, WC2H 9JQ
Incorporated 20/12/2000

Previously known as

Mac Merchandising & Clothing Ltd · until 11/09/2007
Basecrown Associates Limited · until 18/01/2001

Compliance

Last accounts

31/03/2025

micro entity

Next accounts due

31/12/2026

On track

Confirmation statement

Last: 20/12/2025

Due 03/01/2027

On track

Industry

74990
Non-trading company

Officers

Deborah Wilkinson

director · Since 09/04/2020

British · England · Age 41

Drew David Whibley

director · Since 22/09/2025

British · United Kingdom · Age 37

Former

Victoria Ann Robinson

director · Resigned 31/01/2016

Carr-Hill Limited

corporate secretary · Resigned 01/11/2017

Neil James Hornby

secretary · Resigned 01/06/2018

Martin Varley

director · Resigned 07/04/2020

Graeme Bernard Couturier

secretary · Resigned 01/10/2021

Graeme Bernard Couturier

director · Resigned 01/10/2021

Graham Mark Thomas Feltham

director · Resigned 17/06/2025

Graham Mark Thomas Feltham

secretary · Resigned 17/06/2025

Mr Drew David Whibley

director · Resigned 31/07/2026

Persons with Significant Control

Boxcam Limited

75–100% shares
75–100% votes
Appoint directors

32, Eyre Street, Sheffield, S1 4QZ

Reg: 05153697 · Companies House · Limited Company

Notified 01/04/2022

Former PSCs

Altitude Group Plc

Ceased 01/04/2022

Change History

statusactive
2026-05-06

Active

typeltd
2026-05-06

Private Limited Company

address line171-75 Shelton Street
2026-05-06

71-75 SHELTON STREET

post townLondon
2026-05-06

LONDON

CompanyRankvs 16407+ SIC 74990 peers
41

Financial strength13th percentile among SIC peers · 3/25
Employees53th percentile among SIC peers · 8/15
LiquidityNo balance sheet data · 0/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
Show leaderboard
How is this score calculated?
Financial strength3/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees8/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity0/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/03/2025

Net Worth

£1

Balance sheet strength

Cash

Cash in the bank

Net Current Assets

Working capital

Current Assets

Current Liabilities

0avg. employees

Balance Sheet

Assets less current liabilities£1
Prepared with Companies House

Filing History100 filings

Address changed

change registered office address company with date old address new address

22/12/20251 page · PDF
Confirmation statement

confirmation statement with no updates

22/12/20253 pages · PDF
Accounts filed

accounts with accounts type micro entity

29/09/20253 pages · PDF
Director appointed

appoint person director company with name date

24/09/20252 pages · PDF
TM02

termination secretary company with name termination date

14/07/20251 page · PDF
Director resigned

termination director company with name termination date

14/07/20251 page · PDF
Address changed

change registered office address company with date old address new address

28/03/20251 page · PDF
Confirmation statement

confirmation statement with no updates

20/12/20243 pages · PDF
Accounts filed

accounts with accounts type micro entity

08/08/20243 pages · PDF
Confirmation statement

confirmation statement with no updates

20/12/20233 pages · PDF
Accounts filed

accounts with accounts type micro entity

11/09/20233 pages · PDF
Confirmation statement

confirmation statement with no updates

03/01/20233 pages · PDF
Accounts filed

accounts with accounts type micro entity

05/12/20223 pages · PDF
PSC07

cessation of a person with significant control

30/11/20221 page · PDF
PSC02

notification of a person with significant control

30/11/20222 pages · PDF
Confirmation statement

confirmation statement with no updates

20/12/20213 pages · PDF
Director appointed

appoint person director company with name date

19/10/20212 pages · PDF
AP03

appoint person secretary company with name date

19/10/20212 pages · PDF
Director resigned

termination director company with name termination date

19/10/20211 page · PDF
TM02

termination secretary company with name termination date

19/10/20211 page · PDF
Accounts filed

accounts with accounts type micro entity

04/10/20213 pages · PDF
Accounts filed

accounts with accounts type micro entity

19/02/20213 pages · PDF
Confirmation statement

confirmation statement with no updates

22/12/20203 pages · PDF
Address changed

change registered office address company with date old address new address

07/07/20201 page · PDF
Director appointed

appoint person director company with name date

14/04/20202 pages · PDF
Director resigned

termination director company with name termination date

14/04/20201 page · PDF
Confirmation statement

confirmation statement with no updates

20/12/20193 pages · PDF
Accounts date changed

change account reference date company current extended

09/12/20191 page · PDF
Accounts filed

accounts with accounts type micro entity

05/10/20192 pages · PDF
Confirmation statement

confirmation statement with no updates

21/12/20183 pages · PDF
Director appointed

appoint person director company with name date

11/06/20182 pages · PDF
AP03

appoint person secretary company with name date

11/06/20182 pages · PDF
TM02

termination secretary company with name termination date

11/06/20181 page · PDF
Accounts filed

accounts with accounts type dormant

10/01/20182 pages · PDF
Confirmation statement

confirmation statement with no updates

02/01/20183 pages · PDF
AP03

appoint person secretary company with name date

08/11/20172 pages · PDF
TM02

termination secretary company with name termination date

08/11/20171 page · PDF
Accounts filed

accounts with accounts type dormant

28/09/20172 pages · PDF
Confirmation statement

confirmation statement with updates

03/01/20175 pages · PDF
Accounts filed

accounts with accounts type dormant

26/10/20162 pages · PDF
Director resigned

termination director company with name termination date

02/02/20161 page · PDF
Annual return

annual return company with made up date full list shareholders

25/01/20165 pages · PDF
Accounts filed

accounts with accounts type total exemption small

25/09/20153 pages · PDF
Annual return

annual return company with made up date full list shareholders

22/12/20145 pages · PDF
Accounts filed

accounts with accounts type total exemption small

20/10/20143 pages · PDF
AP04

appoint corporate secretary company with name

02/05/20142 pages · PDF
TM02

termination secretary company with name

02/05/20141 page · PDF
Annual return

annual return company with made up date full list shareholders

24/01/20145 pages · PDF
Accounts filed

accounts with accounts type total exemption small

23/08/20133 pages · PDF
Annual return

annual return company with made up date full list shareholders

29/01/20135 pages · PDF
Director resigned

termination director company with name

29/01/20131 page · PDF
Accounts filed

accounts with accounts type total exemption small

21/09/20124 pages · PDF
Annual return

annual return company with made up date full list shareholders

18/01/20126 pages · PDF
AP03

appoint person secretary company with name

16/01/20122 pages · PDF
Address changed

change registered office address company with date old address

16/01/20121 page · PDF
Director appointed

appoint person director company with name

16/01/20122 pages · PDF
Director resigned

termination director company with name

16/01/20121 page · PDF
TM02

termination secretary company with name

16/01/20121 page · PDF
Accounts filed

accounts with accounts type total exemption small

05/04/20117 pages · PDF
Annual return

annual return company with made up date full list shareholders

19/01/20116 pages · PDF
Accounts filed

accounts with accounts type total exemption full

20/05/20107 pages · PDF
Annual return

annual return company with made up date full list shareholders

30/12/20095 pages · PDF
Accounts filed

accounts with accounts type dormant

21/11/20096 pages · PDF
AP03

appoint person secretary company with name

18/11/20091 page · PDF
Director appointed

appoint person director company with name

17/11/20091 page · PDF
Director appointed

appoint person director company with name

17/11/20091 page · PDF
288b

legacy

15/05/20091 page · PDF
288b

legacy

15/05/20091 page · PDF
287

legacy

12/05/20091 page · PDF
288a

legacy

26/03/20091 page · PDF
Accounts filed

accounts with accounts type dormant

09/03/200910 pages · PDF
363a

legacy

09/03/200912 pages · PDF
288b

legacy

02/03/20092 pages · PDF
288b

legacy

23/02/20092 pages · PDF
288b

legacy

23/02/20092 pages · PDF
287

legacy

23/02/20091 page · PDF
288a

legacy

09/02/20092 pages · PDF
288a

legacy

17/11/20083 pages · PDF
363a

legacy

08/01/20083 pages · PDF
287

legacy

08/01/20081 page · PDF
190

legacy

08/01/20081 page · PDF
353

legacy

08/01/20081 page · PDF
Accounts filed

accounts with accounts type dormant

31/10/20076 pages · PDF
CERTNM

certificate change of name company

11/09/20072 pages · PDF
AUD

auditors resignation company

07/08/20071 page · PDF
287

legacy

05/04/20071 page · PDF
363a

legacy

08/01/20073 pages · PDF
288c

legacy

08/01/20071 page · PDF
Accounts filed

accounts with accounts type dormant

04/08/20068 pages · PDF
363s

legacy

20/01/20067 pages · PDF
AUD

auditors resignation company

18/01/20061 page · PDF
Accounts filed

accounts with accounts type small

14/10/20055 pages · PDF
363s

legacy

29/12/20048 pages · PDF
287

legacy

09/12/20041 page · PDF
288b

legacy

09/12/20041 page · PDF
288b

legacy

09/12/20041 page · PDF
288a

legacy

09/12/20043 pages · PDF
288a

legacy

09/12/20042 pages · PDF
225

legacy

09/12/20041 page · PDF
AUD

auditors resignation company

16/07/20041 page · PDF