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Ideal Direct Limited

04183585

active
Private Limited Company
Companies House
Health Score
75 / 100

Some Concerns

25/30
Filing
10/30
Financial
40/40
Risk
  • No accounts filed in last 18 months (-5)
  • Current liabilities exceed current assets (-10)

Details

UNIT B1/B2, KNIGHTS PARK KNIGHTS ROAD, ROCHESTER, ME2 2LS
Incorporated 20/03/2001

Compliance

Accounts

Up to date

Confirmation statement

Up to date

Industry

47910
Retail sale via mail order houses or via Internet
96090
Other personal service activities

Officers

Pritpal Kaur Mahon

secretary · Since 27/03/2001

BRITISH · Age 66

Also on 1 other board

Mr Sarabjit Singh Mahon

director · Since 27/03/2001

COMPANY DIRECTOR

BRITISH · ENGLAND · Age 73

Also on 3 other boards

Mr Jack Bearman

director · Since 25/01/2021

FINANCE DIRECTOR

BRITISH · ENGLAND · Age 35

Also on 5 other boards

Mr Simran Amar Singh Mahon

director · Since 25/01/2021

OPERATIONS DIRECTOR

BRITISH · ENGLAND · Age 40

Also on 1 other board

Mb Strategic Holdings Limited

director · Since 21/10/2024

Persons with Significant Control

Mr Sarabjit Singh Mahon

25–50% shares
25–50% votes

British · England · Age 73

Unit B1/B2, Knights Park, Knights Road, Rochester, ME2 2LS

Notified 06/04/2016

Mrs Pritpal Kaur Mahon

25–50% shares
25–50% votes

British · England · Age 66

Unit B1/B2, Knights Park, Knights Road, Rochester, ME2 2LS

Notified 06/04/2016

Mb Strategic Holdings Limited

25–50% shares
25–50% votes
Appoint directors

Unit B1/B2 Knights Park, Knight Road, Rochester, ME2 2LS

Reg: 15971150 · England & Wales · Private Limited Company

Notified 21/10/2024

CompanyRankvs 99+ SIC 47910 peers
90

Financial strength100th percentile among SIC peers · 25/25
Employees97th percentile among SIC peers · 15/15
LiquidityCurrent ratio 4.11× · 20/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
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99Ideal Direct Limited
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How is this score calculated?
Financial strength25/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees15/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity20/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 30/09/2024

Net Worth

£2.9M

Balance sheet strength

Cash

£885k

Cash in the bank

Net Current Assets

£2.8M

Working capital

Current Assets

£3.7M

Current Liabilities

£907k

Fixed Assets

£101k

Debtors

£553k

7avg. employees

Balance Sheet

Assets less current liabilities£2.9M
Prepared with IRIS Accounts Production

EstimatesDerived

YearCurrent RatioImplied Profit
20244.11-£134k
20234.38+£286k
20225.17+£240k
20213.22+£371k
20202.71+£399k
20193.25+£454k
20184.05—

Derived from filed accounts. Not audited figures.