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Smooth Advertising Ltd

04322162

active
Private Limited Company
england wales
Companies House
Health Score
75 / 100

Some Concerns

25/30
Filing
10/30
Financial
40/40
Risk
  • No accounts filed in last 18 months (-5)

Details

26 RUSSELL STREET, BIRMINGHAM, B45 8FL
Incorporated 14/11/2001

Compliance

Last accounts

30/11/2024

total exemption full

Next accounts due

31/08/2026

On track

Confirmation statement

Last: 28/10/2025

Due 11/11/2026

On track

Industry

74100
Specialised design activities

Officers

Mrs Alison Delores Roberts

director · Since 16/11/2001

COMPANY DIRECTOR

BRITISH · ENGLAND · Age 57

Mr Spencer Gerald Roberts

director · Since 16/11/2001

COMPANY DIRECTOR

BRITISH · ENGLAND · Age 58

Persons with Significant Control

Mr Spencer Gerald Roberts

25–50% shares

British · England · Age 58

26, Russell Street, Birmingham, B45 8FL

Notified 14/11/2016

CompanyRankvs 17598+ SIC 74100 peers
49

Financial strength66th percentile among SIC peers · 17/25
Employees11th percentile among SIC peers · 2/15
LiquidityNo balance sheet data · 0/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
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How is this score calculated?
Financial strength17/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees2/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity0/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 30/11/2024

Net Worth

£9k

Balance sheet strength

Cash

-£3k

Cash in the bank

Net Current Assets

£7k

Working capital

Current Assets

Current Liabilities

-£9k

Fixed Assets

£2k

0avg. employees
Prepared with Taxfiler

EstimatesDerived

YearCurrent RatioImplied Profit
2024-£3k
2023-0.36
20220.89
20210.90
20200.76
20190.93
20180.66

Derived from filed accounts. Not audited figures.