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Choice Marketing Limited

04370556

active
Private Limited Company
Companies House
Health Score
90 / 100

Healthy

30/30
Filing
20/30
Financial
40/40
Risk

No risk factors detected.

Details

7-9 THE AVENUE, EASTBOURNE, BN21 3YA
Incorporated 08/02/2002

Compliance

Accounts

Up to date

Confirmation statement

Up to date

Industry

70100
Activities of head offices

Officers

Mr Rupert Wilson Fletcher

director · Since 12/10/2016

COMPANY DIRECTOR

BRITISH · UNITED KINGDOM · Age 59

Also on 1 other board

Mrs Michelle De Lavis-Trafford

director · Since 24/01/2019

CEO

BRITISH · ENGLAND · Age 60

Mr Terry Osborn Maywood

director · Since 24/01/2019

NON EXECUTIVE DIRECTOR

ENGLISH · ENGLAND · Age 75

Also on 1 other board

Mr Anthony Roger Gould

director · Since 21/06/2023

COMPANY DIRECTOR

BRITISH · ENGLAND · Age 52

Mr David Francis Tucker

director · Since 12/12/2023

COMPANY DIRECTOR

BRITISH · ENGLAND · Age 58

Also on 1 other board

Mr Scott Robert Bird

director · Since 08/07/2025

COMPANY DIRECTOR

BRITISH · ENGLAND · Age 62

Also on 15 other boards

CompanyRankvs 6210+ SIC 70100 peers
58

Financial strength57th percentile among SIC peers · 14/25
Employees15th percentile among SIC peers · 2/15
LiquidityCurrent ratio 1.39× · 12/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
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How is this score calculated?
Financial strength14/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees2/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity12/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 30/06/2025

Net Worth

£40k

Balance sheet strength

Cash

£682k

Cash in the bank

Net Current Assets

£236k

Working capital

Current Assets

£838k

Current Liabilities

£603k

Fixed Assets

£2k

Debtors

£157k

0avg. employees-3

Tax at Year End(2020)

Corp tax£126

Balance Sheet

Assets less current liabilities£238k
Prepared with CCH Software

EstimatesDerived

YearCurrent RatioImplied Profit
20251.39+£1k
20241.45+£6k
20231.41+£4k
20221.38+£0
20211.33-£2k
20201.52

Derived from filed accounts. Not audited figures.