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Seriously Fun Direct Ltd

05284109

active
ltd
england wales
Companies House
Health Score
78 / 100

Some Concerns

30/30
Filing
10/30
Financial
38/40
Risk
  • Current liabilities exceed current assets (-10)
  • 1 outstanding charge (-2)

Details

C/O Seriously Fun Ltd, 82a James Carter Road, Mildenhall, IP28 7DE
Incorporated 11/11/2004

Previously known as

Seriously Fun Swimming Schools Limited · until 21/02/2008
Swimstars Limited · until 02/06/2005

Compliance

Last accounts

31/03/2026

micro entity

Next accounts due

31/12/2027

On track

Confirmation statement

Last: 11/11/2025

Due 25/11/2026

On track

Industry

70100
Activities of head offices

Officers

Mrs Janet Madden

director · Since 11/11/2004

DIRECTOR

BRITISH · ENGLAND · Age 70

Also on 4 other boards

Mr Jonathon Lawrence Madden

director · Since 11/11/2004

DIRECTOR

BRITISH · ENGLAND · Age 50

Also on 9 other boards

Mr Phillip Edward Madden

director · Since 11/11/2004

DIRECTOR

BRITISH · ENGLAND · Age 46

Also on 11 other boards

Mr Phillip Edward Madden

secretary · Since 15/11/2005

BRITISH · ENGLAND · Age 46

Also on 11 other boards

Phillip Edward Madden

director · Since 11/11/2004

British · England · Age 46

Janet Madden

director · Since 11/11/2004

British · England · Age 70

Jonathon Lawrence Madden

director · Since 11/11/2004

British · England · Age 50

Phillip Edward Madden

secretary · Since 15/11/2005

British

Persons with Significant Control

Mrs Janet Madden

25–50% shares
25–50% votes

British · England · Age 70

C/O Seriously Fun Ltd, 82a James Carter Road, Mildenhall, IP28 7DE

Notified 06/04/2016

Mr Jonathon Lawrence Madden

25–50% shares
25–50% votes

British · England · Age 50

C/O Seriously Fun Ltd, 82a James Carter Road, Mildenhall, IP28 7DE

Notified 06/04/2016

Mr Phillip Edward Madden

25–50% shares
25–50% votes

British · England · Age 46

C/O Seriously Fun Ltd, 82a James Carter Road, Mildenhall, IP28 7DE

Notified 06/04/2016

Charges1 outstanding

charge
outstanding

HSBC BANK PLC

Created 20/12/2004Registered 22/12/2004

Change History

status → active
2026-06-28

Active

type → ltd
2026-06-28

Private Limited Company

address line1 → C/O Seriously Fun Ltd
2026-06-28

C/O SERIOUSLY FUN LTD

post town → Mildenhall
2026-06-28

MILDENHALL

CompanyRankvs 9983+ SIC 70100 peers
41

Financial strength53th percentile among SIC peers · 13/25
Employees15th percentile among SIC peers · 2/15
LiquidityCurrent ratio 0.56× · 6/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
Outstanding charges -10
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9983Seriously Fun Direct Ltd
47
How is this score calculated?
Financial strength13/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees2/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity6/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Risk deductions

Outstanding charges: -10 pts

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/03/2026

Net Worth

£19k

Balance sheet strength

Cash

—

Cash in the bank

Net Current Assets

£9k

Working capital

Current Assets

£11k

Current Liabilities

£20k

0avg. employees

Balance Sheet

Assets less current liabilities£9k
Prepared with Capium Accounts Production

EstimatesDerived

YearCurrent RatioImplied Profit
20260.56+£0
20250.66+£37k
20240.74-£3k
20231.12—

Derived from filed accounts. Not audited figures.