Back to search

Direct Dials Limited

05466603

active
ltd
england wales
Companies House
Health Score
70 / 100

Some Concerns

30/30
Filing
0/30
Financial
40/40
Risk
  • Negative net worth (-10)
  • Current liabilities exceed current assets (-10)

Details

20 Seymour Mews, London, W1H 6BQ
Incorporated 28/05/2005

Previously known as

Metro Telecom (Uk) Limited · until 27/06/2005

Compliance

Last accounts

31/08/2024

micro entity

Next accounts due

31/08/2026

On track

Confirmation statement

Last: 28/01/2026

Due 11/02/2027

On track

Industry

46420
Wholesale of clothing and footwear
47710
Retail sale of clothing in specialised stores

Officers

Mrs Aniza Ebrahim

director · Since 03/02/2022

DIRECTOR

BRITISH · ENGLAND · Age 59

Also on 1 other board

Mr Yusuf Ebrahim

director · Since 30/01/2024

DIRECTOR

BRITISH · ENGLAND · Age 59

Also on 19 other boards

Aniza Ebrahim

director · Since 03/02/2022

British · England · Age 59

Yusuf Ebrahim

director · Since 30/01/2024

British · England · Age 59

Former

Hcs Secretarial Limited

corporate nominee secretary · Resigned 18/10/2005

Yusuf Ebrahim

director · Resigned 04/02/2022

Anisa Ebrahim

secretary · Resigned 04/02/2022

Yusuf Ebrahim

director · Resigned 14/06/2023

Persons with Significant Control

Mr Yusuf Ebrahim

75–100% shares

British · England · Age 59

20, Seymour Mews, London, W1H 6BQ

Notified 01/05/2017

Mrs Aniza Ebrahim

25–50% shares

British · England · Age 59

20, Seymour Mews, London, W1H 6BQ

Notified 31/01/2024

Change History

status → active
2026-07-29

Active

type → ltd
2026-07-29

Private Limited Company

address line1 → 20 Seymour Mews
2026-07-29

20 SEYMOUR MEWS

post town → London
2026-07-29

LONDON

officer appointed → EBRAHIM, Aniza
2026-07-29
officer appointed → EBRAHIM, Yusuf
2026-07-29

CompanyRankvs 5674+ SIC 46420 peers
41

Financial strength4th percentile among SIC peers · 1/25
Employees25th percentile among SIC peers · 4/15
LiquidityCurrent ratio 0.77× · 6/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
Show leaderboard
1Loake Brothers Limited
90
2Dewhurst Dent P.L.C.
90
3W.Brewin And Company Limited
90
4Aykroyd & Sons Limited
90
5Dennys Uniforms Limited
90
6Burt Bros.(Hosiery)Limited
90
7Continental Textiles (Manchester) Limited
90
8Charterhouse Holdings Plc
90
9Turnbull & Asser Limited
90
10Alan Ransome Sporting Goods Group Limited
90
5674Direct Dials Limited
37
How is this score calculated?
Financial strength1/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees4/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity6/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/08/2025

Net Worth

-£98k

Balance sheet strength

Cash

—

Cash in the bank

Net Current Assets

-£69k

Working capital

Current Assets

£244k

Current Liabilities

£318k

Fixed Assets

£387

0avg. employees

Balance Sheet

Assets less current liabilities-£68k
Prepared with v2026.33.1 micro_entity_frs_105_v1_1_3 filing

EstimatesDerived

YearCurrent RatioImplied Profit
20250.77-£243k
20240.60+£10k
20230.48—

Derived from filed accounts. Not audited figures.