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Direct Dials Limited

05466603

active
Private Limited Company
Companies House
Health Score
75 / 100

Some Concerns

25/30
Filing
10/30
Financial
40/40
Risk
  • No accounts filed in last 18 months (-5)
  • Current liabilities exceed current assets (-10)

Details

20 SEYMOUR MEWS, LONDON, W1H 6BQ
Incorporated 28/05/2005

Compliance

Accounts

Up to date

Confirmation statement

Up to date

Industry

46420
Wholesale of clothing and footwear
47710
Retail sale of clothing in specialised stores

Officers

Mrs Aniza Ebrahim

director · Since 03/02/2022

DIRECTOR

BRITISH · ENGLAND · Age 59

Also on 1 other board

Mr Yusuf Ebrahim

director · Since 30/01/2024

DIRECTOR

BRITISH · ENGLAND · Age 59

Also on 19 other boards

Persons with Significant Control

Mr Yusuf Ebrahim

75–100% shares

British · England · Age 59

20, Seymour Mews, London, W1H 6BQ

Notified 01/05/2017

Mrs Aniza Ebrahim

25–50% shares

British · England · Age 59

20, Seymour Mews, London, W1H 6BQ

Notified 31/01/2024

CompanyRankvs 2727+ SIC 46420 peers
62

Financial strength89th percentile among SIC peers · 22/25
Employees25th percentile among SIC peers · 4/15
LiquidityCurrent ratio 0.6× · 6/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
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How is this score calculated?
Financial strength22/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees4/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity6/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/08/2024

Net Worth

£145k

Balance sheet strength

Cash

Cash in the bank

Net Current Assets

£129k

Working capital

Current Assets

£191k

Current Liabilities

£320k

Fixed Assets

£387

0avg. employees-2

Balance Sheet

Assets less current liabilities£129k
Prepared with Companies House

EstimatesDerived

YearCurrent RatioImplied Profit
20240.60+£10k
20230.48+£23k
20220.56+£22k
20210.66+£24k
20200.94
20191.00
20181.03

Derived from filed accounts. Not audited figures.