Back to search

A. S. Direct Marketing And Sales Ltd

05469040

active
Private Limited Company
Companies House
Health Score
80 / 100

Healthy

30/30
Filing
10/30
Financial
40/40
Risk
  • Current liabilities exceed current assets (-10)

Details

ST JAMES HOUSE C/O ACCOUNTS NAVIGATOR, ROMFORD, RM1 3NH
Incorporated 01/06/2005

Compliance

Accounts

Up to date

Confirmation statement

Up to date

Industry

68209
Other letting and operating of own or leased real estate
82990
Other business support service activities

Officers

Gurdeep Kaur

secretary · Since 01/06/2005

BRITISH

Mr Kalwinder Singh

director · Since 01/06/2005

DIRECTOR

BRITISH · ENGLAND · Age 47

Mrs Gurdeep Kaur

director · Since 29/06/2017

DIRECTOR

BRITISH · UNITED KINGDOM · Age 46

Persons with Significant Control

Mr Kalwinder Singh

50–75% shares
50–75% votes
Appoint directors

British · England · Age 47

St James House, C/O Accounts Navigator, Romford, RM1 3NH

Notified 06/04/2016

Mrs Gurdeep Kaur

25–50% shares
25–50% votes
Appoint directors

British · United Kingdom · Age 46

St James House, C/O Accounts Navigator, Romford, RM1 3NH

Notified 06/04/2016

CompanyRankvs 48925+ SIC 68209 peers
64

Financial strength73th percentile among SIC peers · 18/25
Employees93th percentile among SIC peers · 14/15
LiquidityCurrent ratio 0.26× · 2/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
Show leaderboard
1The Lower Norwood Co-Operative Building Company Limited
90
2Liverpool And Chester Property Company Limited
90
3Grange Park Investments Limited
90
4Sherborne Cottage Building Company,Limited(The)
90
5Gaunts Limited
90
6S.E.Redfern Limited
90
7Chisholm & Company (Holdings) Limited
90
8John Horsfall & Sons(Greetland),Limited
90
9British And Foreign Wharf Company Limited(The)
90
10Webb & Son (Combs)Limited
90
48925A. S. Direct Marketing And Sales Ltd
64
How is this score calculated?
Financial strength18/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees14/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity2/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/03/2025

Net Worth

£57k

Balance sheet strength

Cash

—

Cash in the bank

Net Current Assets

-£65k

Working capital

Current Assets

£22k

Current Liabilities

£87k

Fixed Assets

£147k

3avg. employees-1

Tax at Year End(2020)

Corp tax£8k
VAT£7k

Director Loans(2020)

Company owes directors£68k

Balance Sheet

Assets less current liabilities£82k
Signed by Mr Kalwinder Singh 29/07/2025Prepared with Acorah Software Products - Accounts Production

EstimatesDerived

YearCurrent RatioImplied ProfitEst. Revenue
20250.26+£14k—
20241.92-£18k—
202322.24-£20k—
20223.65-£55k—
20212.92+£17k—
20202.25+£4k£136k
20192.81——

Derived from filed accounts. Not audited figures.