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Baker Goodchild Direct Marketing Limited

06442817

active
ltd
england wales
Companies House
Health Score
81 / 100

Healthy

25/30
Filing
20/30
Financial
36/40
Risk
  • No accounts filed in last 18 months (-5)
  • 2 outstanding charges (-4)

Details

6-7 Windsor Industrial Estate, Rupert Street, Birmingham, B7 4PR
Incorporated 03/12/2007

Previously known as

Bg Mailing Services Limited · until 11/01/2008

Compliance

Last accounts

31/12/2024

total exemption full

Next accounts due

30/09/2026

On track

Confirmation statement

Last: 05/11/2025

Due 19/11/2026

On track

Industry

17230
Manufacture of paper stationery
82990
Other business support service activities

Officers

Mr Bruce Thomson

director · Since 03/12/2007

MANAGING DIRECTOR

BRITISH · ENGLAND · Age 54

Also on 1 other board

Mr Connor Matthew Andrew Aytac Sadik

director · Since 04/04/2025

DIRECTOR

BRITISH · ENGLAND · Age 30

Also on 3 other boards

Bruce Thomson

director · Since 03/12/2007

British · England · Age 54

Connor Matthew Andrew Aytac Sadik

director · Since 04/04/2025

British · England · Age 30

Former

Matthew Maurice Perkins

director · Resigned 17/12/2008

Maxine Reason

director · Resigned 12/11/2009

Lorraine Burnell

director · Resigned 16/12/2017

Rachel Thomson

secretary · Resigned 14/03/2018

Gareth Peter Stringer

director · Resigned 04/11/2020

Adam Paul Stafford

director · Resigned 21/05/2021

Francis Alexander Barr

director · Resigned 05/10/2021

Persons with Significant Control

Baker Goodchild (Holdings) Limited

75–100% shares
75–100% votes
Appoint directors

6-7, Rupert Street, Birmingham, B7 4PR

Reg: 12106903 · England And Wales · English Limited Company

Notified 15/11/2019

Former PSCs

Bruce Thomson

Ceased 15/11/2019

Charges2 outstanding

Charge
outstanding

BRUCE THOMSON

Created 01/07/2025Registered 02/07/2025
Charge
outstanding

ARBUTHNOT COMMERCIAL ASSET BASED LENDING LIMITED

Created 04/04/2025Registered 07/04/2025
Charge
satisfied

BARCLAYS SECURITY TRUSTEE LIMITED

Created 19/03/2020Registered 25/03/2020Satisfied 05/11/2024

Change History

statusactive
2026-07-20

Active

typeltd
2026-07-20

Private Limited Company

address line16-7 Windsor Industrial Estate
2026-07-20

6-7 WINDSOR INDUSTRIAL ESTATE

post townBirmingham
2026-07-20

BIRMINGHAM

CompanyRankvs 64+ SIC 17230 peers
71

Financial strength97th percentile among SIC peers · 24/25
Employees98th percentile among SIC peers · 15/15
LiquidityCurrent ratio 1.2× · 12/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
Outstanding charges -10
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How is this score calculated?
Financial strength24/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees15/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity12/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Risk deductions

Outstanding charges: -10 pts

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/12/2024

Net Worth

£2.0M

Balance sheet strength

Cash

£1.2M

Cash in the bank

Net Current Assets

£493k

Working capital

Current Assets

£2.9M

Current Liabilities

£2.4M

Fixed Assets

£2.2M

Debtors

£1.4M

Profit After Tax

£875k

46avg. employees-1

Tax at Year End

Dividends paid£211k

Balance Sheet

Intangible assets£189k
Assets less current liabilities£2.6M
Prepared with CCH Software

EstimatesDerived

YearCurrent RatioImplied Profit
20241.20+£493k
20230.99

Derived from filed accounts. Not audited figures.