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Straight Lines Trading Company Limited

06458551

active
ltd
england wales
Companies House
Health Score
90 / 100

Healthy

30/30
Filing
20/30
Financial
40/40
Risk

No risk factors detected.

Details

33 Delamere Gardens, London, NW7 3EA
Incorporated 20/12/2007

Compliance

Last accounts

31/12/2024

total exemption full

Next accounts due

30/09/2026

On track

Confirmation statement

Last: 08/12/2025

Due 22/12/2026

On track

Industry

47910
Retail sale via mail order houses or via Internet

Officers

Mrs Amanda Hiew

director · Since 20/12/2007

MD

BRITISH · ENGLAND · Age 61

Also on 1 other board

Mr Graham Anthony Hiew

director · Since 23/09/2017

SALES EXECUTIVE

BRITISH · UNITED KINGDOM · Age 61

Amanda Hiew

director · Since 20/12/2007

British · England · Age 61

Graham Anthony Hiew

director · Since 23/09/2017

British · United Kingdom · Age 61

Former

Morris Levy

secretary · Resigned 31/05/2010

Persons with Significant Control

Mrs Amanda Hiew

25–50% shares
25–50% votes

British · England · Age 61

33, Delamere Gardens, London, NW7 3EA

Notified 01/12/2016

Mr Graham Anthony Hiew

25–50% shares
25–50% votes

British · United Kingdom · Age 61

33, Delamere Gardens, London, NW7 3EA

Notified 23/09/2017

Change History

statusactive
2026-06-17

Active

typeltd
2026-06-17

Private Limited Company

address line133 Delamere Gardens
2026-06-17

33 DELAMERE GARDENS

post townLondon
2026-06-17

LONDON

officer appointedHIEW, Amanda
2026-06-17
officer appointedHIEW, Graham Anthony
2026-06-17

CompanyRankvs 969+ SIC 47910 peers
86

Financial strength97th percentile among SIC peers · 24/25
Employees82th percentile among SIC peers · 12/15
LiquidityCurrent ratio 2.83× · 20/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
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How is this score calculated?
Financial strength24/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees12/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity20/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/12/2024

Net Worth

£202k

Balance sheet strength

Cash

£41k

Cash in the bank

Net Current Assets

£200k

Working capital

Current Assets

£309k

Current Liabilities

£109k

Fixed Assets

£2k

Debtors

£28k

2avg. employees

Balance Sheet

Assets less current liabilities£202k

EstimatesDerived

YearCurrent RatioImplied Profit
20242.83-£61k
20234.50+£60k
20223.06+£25k
20212.94-£31k
20203.02+£10k
20196.88+£20k
20186.81

Derived from filed accounts. Not audited figures.