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Gravity Global Performance Marketing Ltd

06459835

active
Private Limited Company
Companies House
Health Score
71 / 100

Some Concerns

25/30
Filing
10/30
Financial
36/40
Risk
  • No accounts filed in last 18 months (-5)
  • Current liabilities exceed current assets (-10)
  • 2 outstanding charges (-4)

Details

47-49 COLEGATE, NORWICH, NR3 1DD
Incorporated 27/12/2007

Compliance

Accounts

Up to date

Confirmation statement

Up to date

Industry

62090
Other information technology service activities

Officers

Mrs Louisa Mary Roberts

director · Since 07/03/2013

MANAGING DIRECTOR (COMMERCIAL)

BRITISH · ENGLAND · Age 55

Mr Robert Welsby

director · Since 18/01/2019

MANAGING DIRECTOR (PERFORMANCE)

BRITISH · ENGLAND · Age 47

Mr Paul Anderson

director · Since 07/10/2019

COMPANY DIRECTOR

BRITISH · ENGLAND · Age 61

Also on 10 other boards

Mr Andrew Daynes

director · Since 07/10/2019

DIRECTOR

BRITISH · ENGLAND · Age 42

Persons with Significant Control

Gravity Global Limited

75–100% shares
75–100% votes
Appoint directors

69, Wilson Street, London, EC2A 2BB

Reg: 11740098 · Companies House England And Wales · Private Company Limited By Shares

Notified 07/10/2019

Former PSCs

Mr Zak Ireson

Ceased 07/10/2019

Mr Steven Michael Jaggard

Ceased 07/10/2019

Charges2 outstanding

Charge
outstanding

INVESTEC BANK PLC AS SECURITY TRUSTEE FOR THE SECURED PARTIES

Created 10/05/2023Registered 15/05/2023
Charge
outstanding

INVESTEC BANK PLC AS SECURITY TRUSTEE FOR THE SECURED PARTIES

Created 07/09/2021Registered 22/09/2021
Charge
satisfied

GLAS TRUST CORPORATION LIMITED (AS SECURITY AGENT)

Created 23/12/2019Registered 03/01/2020Satisfied 10/09/2021
Charge
satisfied

GLAS TRUST CORPORATION LIMITED (AS SECURITY AGENT)

Created 07/10/2019Registered 10/10/2019Satisfied 10/09/2021
Charge
satisfied

HSBC BANK PLC

Created 26/11/2013Registered 28/11/2013Satisfied 10/07/2019

CompanyRankvs 6520+ SIC 62090 peers
79

Financial strength97th percentile among SIC peers · 24/25
Employees99th percentile among SIC peers · 15/15
LiquidityCurrent ratio 2.59× · 20/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
Outstanding charges -10
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How is this score calculated?
Financial strength24/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees15/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity20/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Risk deductions

Outstanding charges: -10 pts

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/12/2020

Net Worth

£1.0M

Balance sheet strength

Cash

£794k

Cash in the bank

Net Current Assets

£971k

Working capital

Current Assets

£1.6M

Current Liabilities

£611k

Fixed Assets

£45k

Debtors

£788k

Profit After Tax

£597k

38avg. employees+5

Tax at Year End

Corp tax£86k
Dividends paid£431k

Balance Sheet

Intangible assets£0
Assets less current liabilities£1.0M
Prepared with CCH Software

EstimatesDerived

YearCurrent RatioImplied Profit
20202.59+£611k
20192.23+£174k
20181.67

Derived from filed accounts. Not audited figures.