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Central Advertising & Marketing Ltd

06787922

active
Private Limited Company
Companies House
Health Score
63 / 100

Some Concerns

25/30
Filing
0/30
Financial
38/40
Risk
  • No accounts filed in last 18 months (-5)
  • Negative net worth (-10)
  • Current liabilities exceed current assets (-10)
  • 1 outstanding charge (-2)

Details

8 LINDLEY ROAD, DONCASTER, DN9 3DG
Incorporated 12/01/2009

Compliance

Accounts

Up to date

Confirmation statement

Up to date

Industry

73110
Advertising agencies

Officers

Mr Glynn Thomas Mercer

director · Since 12/01/2009

DIRECTOR

BRITISH · ENGLAND · Age 75

Persons with Significant Control

Mr Glynn Thomas Mercer

50–75% shares

British · England · Age 75

8, Lindley Road, Doncaster, DN9 3DG

Notified 12/01/2017

Ms Anne Mercer

25–50% shares

British · England · Age 54

8, Lindley Road, Doncaster, DN9 3DG

Notified 12/01/2017

Charges1 outstanding

charge
outstanding

HSBC BANK PLC

Created 29/04/2009Registered 30/04/2009

CompanyRankvs 10731+ SIC 73110 peers
45

Financial strength7th percentile among SIC peers · 2/25
Employees74th percentile among SIC peers · 11/15
LiquidityCurrent ratio 1.12× · 12/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
Outstanding charges -10
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How is this score calculated?
Financial strength2/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees11/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity12/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Risk deductions

Outstanding charges: -10 pts

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/12/2024

Net Worth

-£14k

Balance sheet strength

Cash

£33k

Cash in the bank

Net Current Assets

£11k

Working capital

Current Assets

£106k

Current Liabilities

£95k

Fixed Assets

£70

Debtors

£29k

2avg. employees

Tax at Year End

VAT£26k

Director Loans

Company owes directors£36k

Balance Sheet

Assets less current liabilities£11k
Signed by Mr Glynn Mercer 14th February 2025Prepared with Acorah Software Products - Accounts Production

EstimatesDerived

YearCurrent RatioImplied ProfitEst. Revenue
20241.12+£295£518k
20231.16+£1k£417k
20221.25+£17k£277k
20221.10+£10k£123k
20211.00+£42k
20200.87-£37k
20191.19-£12k
20180.72

Derived from filed accounts. Not audited figures.