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Instinct And Reason Limited

06933192

active
Private Limited Company
Companies House
Health Score
90 / 100

Healthy

30/30
Filing
20/30
Financial
40/40
Risk

No risk factors detected.

Details

COLUMN HOUSE, SHREWSBUY, SY2 6NN
Incorporated 12/06/2009

Compliance

Accounts

Up to date

Confirmation statement

Up to date

Industry

74909
Other professional, scientific and technical activities

Officers

Dr Salvatora Abbott

director · Since 12/06/2009

MARKET RESEARCH

AUSTRALIAN · AUSTRALIA · Age 54

Mr David James Donnelly

director · Since 12/11/2009

RESEARCH CONSULTANT

AUSTRALIAN · AUSTRALIA · Age 69

Mr Paul Edward Wiebe

director · Since 17/05/2010

CONSULTANT

CANADIAN · CANADA · Age 57

Persons with Significant Control

Instinct And Reason Holdings Pty Limited

75–100% shares
75–100% votes
Appoint directors

Level 1, 420 Elizabeth Street, Surry Hills

Reg: 17 101 283 845 · Australia · Limited Company

Notified 01/07/2017

Former PSCs

Instinct & Reason Pty Limited

Ceased 01/07/2017

CompanyRankvs 12078+ SIC 74909 peers
73

Financial strength89th percentile among SIC peers · 22/25
Employees34th percentile among SIC peers · 5/15
LiquidityCurrent ratio 1.85× · 16/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
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How is this score calculated?
Financial strength22/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees5/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity16/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 30/06/2025

Net Worth

£155k

Balance sheet strength

Cash

£328k

Cash in the bank

Net Current Assets

£151k

Working capital

Current Assets

£328k

Current Liabilities

£177k

Fixed Assets

£5k

Debtors

£572

1avg. employees

Tax at Year End

Corp tax£8k

Balance Sheet

Assets less current liabilities£156k
Prepared with CCH Software

EstimatesDerived

YearCurrent RatioImplied Profit
20251.85+£31k
20241.50-£8k
20231.28+£67k
20221.20+£62k
20210.97

Derived from filed accounts. Not audited figures.