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The No 1 Brand Limited

07005343

active
ltd
england wales
Companies House
Health Score
81 / 100

Healthy

25/30
Filing
20/30
Financial
36/40
Risk
  • No accounts filed in last 18 months (-5)
  • 2 outstanding charges (-4)

Details

Handel House, 95 High Street, Edgware, HA8 7DB
Incorporated 01/09/2009

Previously known as

Elise (London) Limited · until 29/04/2013
Pussycat Splash (London) Limited · until 16/08/2011

Compliance

Last accounts

31/12/2024

total exemption full

Next accounts due

30/09/2026

On track

Confirmation statement

Last: 01/09/2025

Due 15/09/2026

On track

Industry

74100
Specialised design activities

Officers

Mrs Jeanette Angelica Misseldine

director · Since 01/09/2009

DESIGN DIRECTOR

BRITISH · ENGLAND · Age 56

Also on 5 other boards

Mr Dale Jeffrey Misseldine

director · Since 14/08/2015

COMPANY DIRECTOR

BRITISH · ENGLAND · Age 62

Also on 7 other boards

Jeanette Angelica Misseldine

director · Since 01/09/2009

British · England · Age 56

Dale Jeffrey Misseldine

director · Since 14/08/2015

British · England · Age 62

Persons with Significant Control

Mrs Jeanette Angelica Misseldine

25–50% shares
25–50% votes

British · United Kingdom · Age 56

Handel House, 95 High Street, Edgware, HA8 7DB

Notified 06/04/2016

Mr Dale Jeffrey Misseldine

25–50% shares
25–50% votes

British · England · Age 62

Handel House, 95 High Street, Edgware, HA8 7DB

Notified 06/04/2016

Charges2 outstanding

Charge
outstanding

LLOYDS BANK PLC

Created 04/04/2019Registered 09/04/2019
Charge
outstanding

LLOYDS BANK PLC

Created 08/04/2019Registered 08/04/2019

Change History

status → active
2026-07-17

Active

type → ltd
2026-07-17

Private Limited Company

address line1 → Handel House
2026-07-17

HANDEL HOUSE

post town → Edgware
2026-07-17

EDGWARE

CompanyRankvs 16500+ SIC 74100 peers
41

Financial strength33th percentile among SIC peers · 8/25
Employees73th percentile among SIC peers · 11/15
LiquidityCurrent ratio 0.01× · 2/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
Outstanding charges -10
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How is this score calculated?
Financial strength8/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees11/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity2/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Risk deductions

Outstanding charges: -10 pts

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/12/2024

Net Worth

£100

Balance sheet strength

Cash

£2

Cash in the bank

Net Current Assets

-£334k

Working capital

Current Assets

£5k

Current Liabilities

£339k

Debtors

£5k

2avg. employees

Balance Sheet

Intangible assets£5k
Assets less current liabilities-£330k
Prepared with CCH Software

EstimatesDerived

YearCurrent Ratio
20240.01

Derived from filed accounts. Not audited figures.