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Brand Potential Limited

07007867

active
Private Limited Company
Companies House
Health Score
83 / 100

Healthy

25/30
Filing
20/30
Financial
38/40
Risk
  • No accounts filed in last 18 months (-5)
  • 1 outstanding charge (-2)

Details

UNCOMMON HOLBORN, LONDON, WC1V 6DF
Incorporated 03/09/2009

Compliance

Accounts

Up to date

Confirmation statement

Up to date

Industry

74909
Other professional, scientific and technical activities

Officers

Mr Christopher Molloy

director · Since 08/02/2010

DIRECTOR

BRITISH · ENGLAND · Age 55

Mr Gã‰Rard Ghazarian

director · Since 12/11/2021

PRESIDENT OF THE BOARD

DUTCH · NETHERLANDS · Age 49

Also on 5 other boards

Mr Youri Van Der Mijn

director · Since 12/11/2021

CIO

DUTCH · NETHERLANDS · Age 46

Also on 8 other boards

Mr Ruud Wanck

director · Since 12/11/2021

CEO

DUTCH · NETHERLANDS · Age 55

Also on 8 other boards

Mrs Mirelle Diana Van Weldam

director · Since 21/06/2022

EA BOARD

DUTCH · NETHERLANDS · Age 50

Persons with Significant Control

Candid Platform Ltd

75–100% shares
75–100% votes
Appoint directors

45, Pall Mall, London, SW1Y 5JG

Reg: 13688758 · Companies House Of The United Kingdom · Private Limited Company

Notified 12/11/2021

Former PSCs

Mr Thomas Antony Lovett

Ceased 12/11/2021

Mrs Mary Say

Ceased 12/11/2021

Mr Christopher James Molloy

Ceased 12/11/2021

Charges1 outstanding

Charge
outstanding

COÖPERATIEVE RABOBANK U.A.

Created 26/04/2022Registered 27/04/2022
charge
satisfied

ENGLEFIELD ESTATE TRUST CORPORATION LIMITED

Created 16/05/2011Registered 01/06/2011Satisfied 14/10/2021
charge
satisfied

JLPC LIMITED

Created 21/12/2009Registered 07/01/2010Satisfied 14/10/2021

CompanyRankvs 233+ SIC 74909 peers
80

Financial strength99th percentile among SIC peers · 25/25
Employees99th percentile among SIC peers · 15/15
LiquidityCurrent ratio 3.44× · 20/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
Outstanding charges -10
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233Brand Potential Limited
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How is this score calculated?
Financial strength25/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees15/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity20/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Risk deductions

Outstanding charges: -10 pts

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 30/09/2023

Net Worth

£2.5M

Balance sheet strength

Cash

£591k

Cash in the bank

Net Current Assets

£2.5M

Working capital

Current Assets

£3.5M

Current Liabilities

£1.0M

Fixed Assets

£43k

Debtors

£2.9M

36avg. employees+8

Balance Sheet

Assets less current liabilities£2.5M
Prepared with Digita Accounts Production Advanced

EstimatesDerived

YearCurrent RatioImplied Profit
20233.44+£931k
20211.97+£794k
20202.39+£9
20192.11+£124k
20182.29—

Derived from filed accounts. Not audited figures.