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New Disguise Limited

07045593

active
Private Limited Company
england wales
Companies House
Health Score
90 / 100

Healthy

30/30
Filing
20/30
Financial
40/40
Risk

No risk factors detected.

Details

THE TITHE BARN DEANS LADE FARM, LICHFIELD, WS14 0AG
Incorporated 15/10/2009

Compliance

Last accounts

31/03/2025

total exemption full

Next accounts due

30/12/2026

On track

Confirmation statement

Last: 15/10/2025

Due 29/10/2026

On track

Industry

47722
47722

Officers

Mr Luke Griffiths-Jones

director · Since 10/05/2013

DIRECTOR

BRITISH · ENGLAND · Age 47

Mr Guy Heathcote

director · Since 10/05/2013

DIRECTOR

BRITISH · ENGLAND · Age 54

Also on 2 other boards

Mr James Heathcote

director · Since 10/05/2013

DIRECTOR

BRITISH · ENGLAND · Age 43

Persons with Significant Control

Mr Guy Heathcote

25–50% shares
25–50% votes
Appoint directors

British · England · Age 54

The Tithe Barn, Deans Lade Farm, Lichfield, WS14 0AG

Notified 11/03/2020

Mr James Heathcote

25–50% shares
25–50% votes
Appoint directors

British · England · Age 43

The Tithe Barn, Deans Lade Farm, Lichfield, WS14 0AG

Notified 11/03/2020

Mr Luke Griffiths-Jones

25–50% shares
25–50% votes
Appoint directors

British · England · Age 47

The Tithe Barn, Deans Lade Farm, Lichfield, WS14 0AG

Notified 11/03/2020

Former PSCs

Mr Giles Mckenzie Heathcote

Ceased 05/05/2017

CompanyRankvs 16+ SIC 47722 peers
88

Financial strength97th percentile among SIC peers · 24/25
Employees96th percentile among SIC peers · 14/15
LiquidityCurrent ratio 3.21× · 20/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
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How is this score calculated?
Financial strength24/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees14/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity20/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/03/2025

Net Worth

£635k

Balance sheet strength

Cash

£443k

Cash in the bank

Net Current Assets

£556k

Working capital

Current Assets

£808k

Current Liabilities

£252k

Fixed Assets

£89k

Debtors

£184k

9avg. employees+9

Tax at Year End(2023)

Corp tax£20k

Balance Sheet

Assets less current liabilities£645k
Prepared with IRIS Accounts Production

EstimatesDerived

YearCurrent RatioImplied Profit
20253.21-£84k
20245.86-£41k
202321.31

Derived from filed accounts. Not audited figures.