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First Choice Marketing Representation Limited

07297995

active
Private Limited Company
Companies House
Health Score
70 / 100

Some Concerns

30/30
Filing
0/30
Financial
40/40
Risk
  • Negative net worth (-10)

Details

7 HEYFORD AVENUE, LONDON, SW20 9JT
Incorporated 29/06/2010

Compliance

Accounts

Up to date

Confirmation statement

Up to date

Industry

74909
Other professional, scientific and technical activities

Officers

Mrs Felicity Berry

director · Since 29/06/2010

DIRECTOR

SPANISH · ENGLAND · Age 70

Also on 1 other board

Persons with Significant Control

Mrs Felicity Berry

75–100% shares

British · England · Age 60

7, Heyford Avenue, London, SW20 9JT

Notified 06/04/2017

CompanyRankvs 45558+ SIC 74909 peers
37

Financial strength6th percentile among SIC peers · 2/25
Employees34th percentile among SIC peers · 5/15
LiquidityNo balance sheet data · 0/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
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How is this score calculated?
Financial strength2/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees5/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity0/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/03/2025

Net Worth

-£21k

Balance sheet strength

Cash

Cash in the bank

Net Current Assets

-£21k

Working capital

Current Assets

Current Liabilities

£21k

1avg. employees

Balance Sheet

Assets less current liabilities-£21k
Signed by Mrs Felicity BERRY 27/06/2025Prepared with Acorah Software Products - Accounts Production

EstimatesDerived

YearImplied Profit
2025-£647
2024+£2k
2023+£6k
2022-£987
2021-£13k
2020-£8k

Derived from filed accounts. Not audited figures.