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Serena Morton Limited

07600225

active
Private Limited Company
Companies House
Health Score
75 / 100

Some Concerns

25/30
Filing
10/30
Financial
40/40
Risk
  • No accounts filed in last 18 months (-5)
  • Negative net worth (-10)

Details

343 LADBROKE GROVE, LONDON, W10 6HA
Incorporated 12/04/2011

Compliance

Accounts

Up to date

Confirmation statement

Up to date

Industry

90040
Operation of arts facilities

Officers

Ms Serena Mary Louise Giesler

director · Since 12/04/2011

ART CONSULTANT

BRITISH · ENGLAND · Age 60

Also on 1 other board

Ms Denise Patricia Carnegie

secretary · Since 01/07/2014

Persons with Significant Control

Ms Serena Mary Louise Gielser

75–100% shares

British · England · Age 60

343, Ladbroke Grove, London, W10 6HA

Notified 06/04/2016

CompanyRankvs 1125+ SIC 90040 peers
58

Financial strength5th percentile among SIC peers · 1/25
Employees46th percentile among SIC peers · 7/15
LiquidityCurrent ratio 248.61× · 20/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
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How is this score calculated?
Financial strength1/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees7/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity20/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/12/2024

Net Worth

-£108k

Balance sheet strength

Cash

Cash in the bank

Net Current Assets

£6k

Working capital

Current Assets

£6k

Current Liabilities

£23

Fixed Assets

£17k

Debtors

£6k

1avg. employees

Tax at Year End(2022)

VAT£416

Director Loans

Company owes directors£88k

Balance Sheet

Assets less current liabilities£22k
Signed by Mrs Serena Giesler 20/01/2026Prepared with Acorah Software Products - Accounts Production

EstimatesDerived

YearCurrent RatioImplied ProfitEst. Revenue
2024248.61-£9k
20231.03-£10k
20221.21+£0£8k
20211.21+£0£8k
20201.21-£26k£8k
20191.40+£22k
20180.83£265k

Derived from filed accounts. Not audited figures.