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As Direct Limited

07785793

active - proposal to strike off
Private Limited Company
Companies House
Health Score
N/A

Details

6 CHAUCER AVENUE, HAYES, UB4 0AP
Incorporated 26/09/2011

Compliance

Accounts

Up to date

Confirmation statement

Up to date

Industry

47910
Retail sale via mail order houses or via Internet
62090
Other information technology service activities

Officers

Mr Marcus Walton

director · Since 14/06/2020

DIRECTOR

BRITISH · UNITED KINGDOM · Age 50

Also on 4 other boards

Persons with Significant Control

Mr Marcus Walton

75–100% shares

British · United Kingdom · Age 50

6, Chaucer Avenue, Hayes, UB4 0AP

Notified 01/12/2020

Former PSCs

Mr Marcus Walton

Ceased 01/10/2019

Mr Atif Khan

Ceased 13/06/2020

CompanyRankvs 14861+ SIC 47910 peers
64

Financial strength95th percentile among SIC peers · 24/25
Employees54th percentile among SIC peers · 8/15
LiquidityCurrent ratio 0.02× · 2/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
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How is this score calculated?
Financial strength24/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees8/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity2/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 02/05/2025

Net Worth

£90k

Balance sheet strength

Cash

Cash in the bank

Net Current Assets

£46k

Working capital

Current Assets

£792

Current Liabilities

£46k

1avg. employees

Balance Sheet

Assets less current liabilities£46k
Prepared with Capium Accounts Production

EstimatesDerived

YearCurrent RatioImplied Profit
20250.02+£6k
20240.02-£792

Derived from filed accounts. Not audited figures.