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Verb Brands Limited

07828770

active
Private Limited Company
Companies House
Health Score
61 / 100

Some Concerns

25/30
Filing
0/30
Financial
36/40
Risk
  • No accounts filed in last 18 months (-5)
  • Negative net worth (-10)
  • Current liabilities exceed current assets (-10)
  • 2 outstanding charges (-4)

Details

CANNON PLACE, LONDON, EC4N 6AF
Incorporated 31/10/2011

Compliance

Accounts

Up to date

Confirmation statement

Up to date

Industry

62012
Business and domestic software development
63110
Data processing, hosting and related activities

Officers

Mr Benjamin Wallace Knight

director · Since 14/12/2021

COMPANY DIRECTOR

BRITISH · UNITED KINGDOM · Age 46

Also on 1 other board

Mr Luke Richard Battersby Smith

director · Since 14/12/2021

COMPANY DIRECTOR

BRITISH · UNITED KINGDOM · Age 51

Also on 11 other boards

Persons with Significant Control

Croud Inc Ltd

75–100% shares
75–100% votes
Appoint directors

Cannon Place, 78 Cannon Street, London, EC4N 6AF

Reg: 07542498 · Companies House · Private Limited Company

Notified 14/12/2021

Former PSCs

Mr Warren Christopher Moore

Ceased 16/08/2018

Mr Christopher Stuart Stanton Donnelly

Ceased 14/12/2021

Mr Warren Christopher Moore

Ceased 07/06/2019

Charges2 outstanding

Charge
outstanding

ECI 12 NOMINEES LIMITED (11540468) (AS SECURITY TRUSTEE)

Created 13/12/2024Registered 16/12/2024
Charge
outstanding

KROLL TRUSTEE SERVICES LIMITED AS SECURITY TRUSTEE FOR THE SECURED PARTIES (AS DEFINED IN THE S

Created 13/12/2024Registered 16/12/2024
Charge
satisfied

ALMERO VENTURES LIMITED

Created 19/06/2019Registered 27/06/2019Satisfied 23/07/2021
Charge
satisfied

CALVERTON FINANCE LTD

Created 16/04/2018Registered 16/04/2018Satisfied 06/03/2019

CompanyRankvs 28009+ SIC 62012 peers
42

Financial strength2th percentile among SIC peers · 1/25
Employees99th percentile among SIC peers · 15/15
LiquidityCurrent ratio 0.79× · 6/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
Outstanding charges -10
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28009Verb Brands Limited
47
How is this score calculated?
Financial strength1/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees15/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity6/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Risk deductions

Outstanding charges: -10 pts

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/12/2020

Net Worth

-£395k

Balance sheet strength

Cash

£794k

Cash in the bank

Net Current Assets

-£389k

Working capital

Current Assets

£1.5M

Current Liabilities

£1.8M

Fixed Assets

£30k

Debtors

£661k

38avg. employees+1

Balance Sheet

Assets less current liabilities-£359k
Signed by Mr Christopher Donnelly 30 September 2021Prepared with Acorah Software Products - Accounts Production

EstimatesDerived

YearCurrent RatioImplied Profit
20200.79-£579k
20191.19-£192k
20180.80—

Derived from filed accounts. Not audited figures.