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Atdirect Ltd

07868998

active
Private Limited Company
Companies House
Health Score
90 / 100

Healthy

30/30
Filing
20/30
Financial
40/40
Risk

No risk factors detected.

Details

SPRING WILLOW OFFICES, HONITON, EX14 3HA
Incorporated 02/12/2011

Compliance

Accounts

Up to date

Confirmation statement

Up to date

Industry

58110
Book publishing
74909
Other professional, scientific and technical activities
85320
Technical and vocational secondary education
90030
Artistic creation

Officers

Mrs Catherine Louise Wooff

director · Since 29/12/2011

SME

BRITISH · ENGLAND · Age 59

Mr Kevin Clive Wooff

director · Since 14/06/2012

TRAINER/BUSINESS DEVELOPMENT

BRITISH · ENGLAND · Age 67

Also on 1 other board

Persons with Significant Control

Mr Kevin Clive Wooff

25–50% shares
25–50% votes
significant-influence-or-control-as-firm

British · England · Age 67

Spring Willow, Payhembury, Honiton, EX14 3HA

Notified 06/04/2016

Mrs Catherine Louise Wooff

50–75% shares
50–75% votes

British · United Kingdom · Age 59

Spring Willow, Payhembury, Honiton, EX14 3HA

Notified 06/04/2016

CompanyRankvs 2210+ SIC 58110 peers
62

Financial strength56th percentile among SIC peers · 14/25
Employees81th percentile among SIC peers · 12/15
LiquidityCurrent ratio 0.82× · 6/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
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2210Atdirect Ltd
57
How is this score calculated?
Financial strength14/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees12/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity6/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/12/2024

Net Worth

£185

Balance sheet strength

Cash

£2k

Cash in the bank

Net Current Assets

-£2k

Working capital

Current Assets

£9k

Current Liabilities

£11k

Fixed Assets

£3k

Debtors

£7k

2avg. employees

Balance Sheet

Intangible assets£0
Assets less current liabilities£706
Prepared with CCH Software

EstimatesDerived

YearCurrent RatioImplied Profit
20240.82—
20232.05-£9k
20223.46+£52k
20212.19-£1k
20202.28-£18k
20191.27-£333
20181.26—

Derived from filed accounts. Not audited figures.