Advertising Principles Holdings Limited
07944059
Healthy
- Going concern doubt noted in accounts (-10)
- 8 outstanding charges (-10)
Details
Compliance
Last accounts
31/03/2025
full
Next accounts due
30/12/2026
Confirmation statement
Last: 09/02/2026
Due 23/02/2027
Industry
Officers
director · Since 20/03/2024
MANAGING DIRECTOR
BRITISH · ENGLAND · Age 65
Also on 9 other boards
Persons with Significant Control
Mr Christopher Goodwin
British · England · Age 71
White Rose House, Otley Road, Leeds, LS6 2AD
Notified 27/11/2023
Former PSCs
Mr Bernard May
Ceased 08/09/2021
Mr Christopher Goodwin
Ceased 08/09/2021
Andrew Douglas & Michael Hackett Trustees
Ceased 31/03/2026
Charges8 outstanding
LLOYDS BANK PLC
LLOYDS BANK PLC
LLOYDS BANK COMMERCIAL FINANCE LTD
CHRISTOPHER GOODWIN
BERNARD MAY
MARK CURTIS
ELAINE MAY
LLOYDS TSB COMMERCIAL FINANCE LIMITED
CompanyRankvs 4616+ SIC 70100 peers48
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How is this score calculated?
Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.
Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.
Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.
One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.
Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.
Risk deductions
Going concern doubt: -10 pts
Outstanding charges: -10 pts
Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.
Going Concern Doubt
we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the company's ability to continue as a going concern for a period of at least twelve months from when the original financial statements were authorised for issue. Our responsibilities and the responsibilities of the directors with respect t
Key FinancialsYear ending 31/03/2025
Turnover
£3.5M
Annual revenue
Net Worth
£460k
Balance sheet strength
Cash
£22k
Cash in the bank
Profit Before Tax
£1k
Bottom line earnings
Net Current Assets
-£454k
Working capital
Current Assets
£869k
Current Liabilities
£1.3M
Fixed Assets
£2.3M
Debtors
£847k
Cost of Sales
£2.0M
Gross Profit
£1.5M
Admin Expenses
£1.5M
Operating Profit
£43k
Profit After Tax
-£208
People Costs
Balance Sheet
EstimatesDerived
| Year | Current Ratio | Implied Profit |
|---|---|---|
| 2025 | 0.66 | -£208 |
| 2024 | 0.81 | +£99k |
| 2023 | 0.77 | +£67k |
| 2022 | 0.78 | — |
Derived from filed accounts. Not audited figures.