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S&A Advertising Limited

08708429

active
Private Limited Company
Companies House
Health Score
75 / 100

Some Concerns

25/30
Filing
10/30
Financial
40/40
Risk
  • No accounts filed in last 18 months (-5)
  • Current liabilities exceed current assets (-10)

Details

27 OLD GLOUCESTER STREET, LONDON, WC1N 3AX
Incorporated 27/09/2013

Compliance

Accounts

Up to date

Confirmation statement

Up to date

Industry

73110
Advertising agencies

Officers

Mr Ahmed Sayf El-Sarraj

director · Since 27/09/2013

DIRECTOR

BRITISH · ENGLAND · Age 44

Mr Alan Mark Rutherford

director · Since 27/09/2013

DIRECTOR

BRITISH · ENGLAND · Age 52

Persons with Significant Control

Mr Sayf El Sarraj

25–50% shares
25–50% votes
Appoint directors
Significant control

British · United Kingdom · Age 44

C/O St Thomas's Church, Palace House Road, Hebden Bridge, HX7 6HF

Notified 06/04/2016

Mr Alan Mark Rutherford

25–50% shares
25–50% votes
Appoint directors

British · United Kingdom · Age 52

27, Old Gloucester Street, London, WC1N 3AX

Notified 06/04/2016

CompanyRankvs 626+ SIC 73110 peers
85

Financial strength90th percentile among SIC peers · 23/25
Employees91th percentile among SIC peers · 14/15
LiquidityCurrent ratio 2.35× · 20/20
Longevity13 years trading (max 15) · 13/15
Filing complianceAll filings up to date · 15/15
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How is this score calculated?
Financial strength23/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees14/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity20/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity13/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 30/09/2024

Net Worth

£91k

Balance sheet strength

Cash

£46k

Cash in the bank

Net Current Assets

£95k

Working capital

Current Assets

£165k

Current Liabilities

£70k

Fixed Assets

£3k

Debtors

£120k

4avg. employees

Balance Sheet

Assets less current liabilities£98k
Prepared with IRIS Accounts Production

EstimatesDerived

YearCurrent RatioImplied Profit
20242.35+£33k
20231.86+£13k
20221.59-£99k
20212.21+£6k
20202.34
20191.56
20184.11

Derived from filed accounts. Not audited figures.