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Direct Jewellery Limited

08872484

active
Private Limited Company
england wales
Companies House
Health Score
90 / 100

Healthy

30/30
Filing
20/30
Financial
40/40
Risk

No risk factors detected.

Details

LIFFORD HALL TUNNEL LANE, BIRMINGHAM, B30 3JN
Incorporated 03/02/2014

Compliance

Last accounts

28/02/2025

unaudited abridged

Next accounts due

30/11/2026

On track

Confirmation statement

Last: 03/02/2026

Due 17/02/2027

On track

Industry

46480
Wholesale of watches and jewellery
47770
Retail sale of watches and jewellery in specialised stores

Officers

Mr Jamie Doyle

secretary · Since 03/02/2014

Also on 1 other board

Mr Jamie Doyle

director · Since 03/02/2014

DIRECTOR

BRITISH · UNITED KINGDOM · Age 58

Also on 1 other board

Ms Marianna Doyle

director · Since 03/02/2014

JEWELLERY

BRITISH · UNITED KINGDOM · Age 44

Also on 1 other board

Persons with Significant Control

Mr Jamie Nigel Doyle

25–50% shares
25–50% votes

British · United Kingdom · Age 58

Lifford Hall, Tunnel Lane, Birmingham, B30 3JN

Notified 06/04/2016

Marianna Doyle

25–50% shares
25–50% votes

British · United Kingdom · Age 44

Lifford Hall, Tunnel Lane, Birmingham, B30 3JN

Notified 06/04/2016

CompanyRankvs 371+ SIC 46480 peers
72

Financial strength87th percentile among SIC peers · 22/25
Employees47th percentile among SIC peers · 7/15
LiquidityCurrent ratio 1.67× · 16/20
Longevity12 years trading (max 15) · 12/15
Filing complianceAll filings up to date · 15/15
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How is this score calculated?
Financial strength22/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees7/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity16/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity12/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 28/02/2025

Net Worth

£128k

Balance sheet strength

Cash

£176k

Cash in the bank

Net Current Assets

£113k

Working capital

Current Assets

£283k

Current Liabilities

£170k

Fixed Assets

£15k

Debtors

£89k

1avg. employees

Balance Sheet

Intangible assets£15k
Assets less current liabilities£128k
Prepared with Sage Accounts Production Advanced 2024 - FRS102_2024

EstimatesDerived

YearCurrent RatioImplied Profit
20251.67-£39k
20241.61-£41k
20231.47-£18k
20221.32+£21k
20211.06-£4k
20200.89+£15k
20190.67

Derived from filed accounts. Not audited figures.