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Counting What Counts Ltd

09002101

active
Private Limited Company
england wales
Companies House
Health Score
90 / 100

Healthy

30/30
Filing
20/30
Financial
40/40
Risk

No risk factors detected.

Details

167-169 GREAT PORTLAND STREET, LONDON, W1W 5PF
Incorporated 17/04/2014

Compliance

Last accounts

31/03/2025

total exemption full

Next accounts due

31/12/2026

On track

Confirmation statement

Last: 17/04/2026

Due 01/05/2027

On track

Industry

90020
Support activities to performing arts

Officers

Mr John Edward Knell

director · Since 17/04/2014

CONSULTANT

BRITISH · ENGLAND · Age 60

Also on 1 other board

Michael John Chappell

director · Since 17/04/2014

ECONOMIST

AUSTRALIAN · AUSTRALIA · Age 59

Persons with Significant Control

Mr Michael John Chappell

25–50% shares

Australian · Australia · Age 59

167-169, Great Portland Street, London, W1W 5PF

Notified 17/04/2017

Mr John Edward Knell

50–75% shares

British · England · Age 60

167-169, Great Portland Street, London, W1W 5PF

Notified 17/04/2017

CompanyRankvs 294+ SIC 90020 peers
83

Financial strength89th percentile among SIC peers · 22/25
Employees96th percentile among SIC peers · 14/15
LiquidityCurrent ratio 7.71× · 20/20
Longevity12 years trading (max 15) · 12/15
Filing complianceAll filings up to date · 15/15
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How is this score calculated?
Financial strength22/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees14/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity20/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity12/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/03/2026

Net Worth

£81k

Balance sheet strength

Cash

£88k

Cash in the bank

Net Current Assets

£77k

Working capital

Current Assets

£88k

Current Liabilities

£11k

Fixed Assets

£4k

Debtors

£45

6avg. employees

Tax at Year End

Corp tax£2k

Director Loans

Company owes directors£150

Balance Sheet

Assets less current liabilities£81k
Signed by Mr J E Knell 19/06/2026Prepared with Acorah Software Products - Accounts Production

EstimatesDerived

YearCurrent RatioImplied Profit
20267.71+£7k
20254.94+£25k
20245.60+£15k
20232.35

Derived from filed accounts. Not audited figures.