Back to search

Counting What Counts Ltd

09002101

active
Private Limited Company
Companies House
Health Score
90 / 100

Healthy

30/30
Filing
20/30
Financial
40/40
Risk

No risk factors detected.

Details

167-169 GREAT PORTLAND STREET, LONDON, W1W 5PF
Incorporated 17/04/2014

Compliance

Accounts

Up to date

Confirmation statement

Up to date

Industry

90020
Support activities to performing arts

Officers

Michael John Chappell

director · Since 17/04/2014

ECONOMIST

AUSTRALIAN · AUSTRALIA · Age 58

Mr John Edward Knell

director · Since 17/04/2014

CONSULTANT

BRITISH · ENGLAND · Age 60

Also on 1 other board

Persons with Significant Control

Mr Michael John Chappell

25–50% shares

Australian · Australia · Age 58

167-169, Great Portland Street, London, W1W 5PF

Notified 17/04/2017

Mr John Edward Knell

50–75% shares

British · England · Age 60

167-169, Great Portland Street, London, W1W 5PF

Notified 17/04/2017

CompanyRankvs 300+ SIC 90020 peers
83

Financial strength89th percentile among SIC peers · 22/25
Employees96th percentile among SIC peers · 14/15
LiquidityCurrent ratio 4.94× · 20/20
Longevity12 years trading (max 15) · 12/15
Filing complianceAll filings up to date · 15/15
Show leaderboard
1English Folk Dance And Song Society(The)
90
2Audio Limited
90
3Questors Limited(The)
90
4Phoenix Leisure Limited
90
5Hawthorn Theatrical Limited
90
6Teland Limited
90
7Unusual Rigging Limited
90
8The Cloud One Group Limited
90
9Nick Grace Management Limited
90
10Paul Mathew Transport Limited
90
300Counting What Counts Ltd
83
How is this score calculated?
Financial strength22/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees14/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity20/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity12/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/03/2025

Net Worth

£74k

Balance sheet strength

Cash

£73k

Cash in the bank

Net Current Assets

£68k

Working capital

Current Assets

£85k

Current Liabilities

£17k

Fixed Assets

£6k

Debtors

£12k

6avg. employees

Tax at Year End

Corp tax£6k

Director Loans

Company owes directors£201

Balance Sheet

Assets less current liabilities£74k
Signed by Mr J E Knell 30/05/2025Prepared with Acorah Software Products - Accounts Production

EstimatesDerived

YearCurrent RatioImplied Profit
20254.94+£25k
20245.60+£15k
20232.35+£7k
20224.30+£17k
20211.41+£10k
20200.74-£6k
20191.01—

Derived from filed accounts. Not audited figures.