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Persuasive Design Limited

09070532

active
Private Limited Company
Companies House
Health Score
80 / 100

Healthy

30/30
Filing
10/30
Financial
40/40
Risk
  • Current liabilities exceed current assets (-10)

Details

6 GILBERT HOUSE, LONDON, SE8 3DJ
Incorporated 04/06/2014

Compliance

Accounts

Up to date

Confirmation statement

Up to date

Industry

62020
Information technology consultancy activities

Officers

Mr Aftab Arab

director · Since 04/06/2014

DIRECTOR

BRITISH · ENGLAND · Age 40

Persons with Significant Control

Mr Aftab Arab

75–100% shares
75–100% votes

British · England · Age 40

6 Gilbert House, Mcmillan Street, London, SE8 3DJ

Notified 04/06/2017

CompanyRankvs 13177+ SIC 62020 peers
74

Financial strength88th percentile among SIC peers · 22/25
Employees36th percentile among SIC peers · 5/15
LiquidityCurrent ratio 269.52× · 20/20
Longevity12 years trading (max 15) · 12/15
Filing complianceAll filings up to date · 15/15
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How is this score calculated?
Financial strength22/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees5/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity20/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity12/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 30/06/2025

Net Worth

£104k

Balance sheet strength

Cash

Cash in the bank

Net Current Assets

£104k

Working capital

Current Assets

£104k

Current Liabilities

£385

Fixed Assets

£577

1avg. employees

Balance Sheet

Assets less current liabilities£104k
Signed by Mr A Arab 30/03/2026Prepared with Acorah Software Products - Accounts Production

EstimatesDerived

YearCurrent RatioImplied Profit
2025269.52+£0
2025269.52-£50k
202429.27-£22k
202334.36-£24k
202219.60+£21k
20215.09

Derived from filed accounts. Not audited figures.