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E Cigarette Direct Limited

09445273

active
ltd
england wales
Companies House
Health Score
90 / 100

Healthy

30/30
Filing
20/30
Financial
40/40
Risk

No risk factors detected.

Details

Unit 4-5 Bell Court Felinfach, Fforestfach, Swansea, SA5 4HP
Incorporated 18/02/2015

Compliance

Last accounts

31/08/2025

total exemption full

Next accounts due

31/05/2027

On track

Confirmation statement

Last: 18/02/2026

Due 04/03/2027

On track

Industry

47910
Retail sale via mail order houses or via Internet

Officers

Jean Marjorie Rasbridge

director · Since 18/02/2015

British · Wales · Age 74

Charlotte Mary Louise Dunworth

director · Since 18/03/2020

British · England · Age 47

James Dougal Seymour Dunworth

director · Since 18/03/2020

British · Wales · Age 49

Jonathan Nelsey

director · Since 18/03/2020

British · Wales · Age 41

Michael Vaughan Rasbridge

director · Since 18/03/2020

British · Wales · Age 71

Persons with Significant Control

Rdn Group Limited

75–100% shares

Units 4-5, Felinfach, Swansea, SA5 4HP

Reg: 12546295 · England And Wales · Limited Company

Notified 23/09/2020

Former PSCs

Gower Enterprises Limited

Ceased 23/09/2020

Change History

statusactive
2026-05-05

Active

typeltd
2026-05-05

Private Limited Company

address line1Unit 4-5 Bell Court Felinfach
2026-05-05

UNIT 4-5 BELL COURT FELINFACH

post townSwansea
2026-05-05

SWANSEA

officer appointedDUNWORTH, Charlotte Mary Louise
2026-05-05
officer appointedDUNWORTH, James Dougal Seymour
2026-05-05
officer appointedNELSEY, Jonathan
2026-05-05
officer appointedRASBRIDGE, Jean Marjorie
2026-05-05
officer appointedRASBRIDGE, Michael Vaughan
2026-05-05

CompanyRankvs 1130+ SIC 47910 peers
86

Financial strength99th percentile among SIC peers · 25/25
Employees100th percentile among SIC peers · 15/15
LiquidityCurrent ratio 3.79× · 20/20
Longevity11 years trading (max 15) · 11/15
Filing complianceAll filings up to date · 15/15
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How is this score calculated?
Financial strength25/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees15/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity20/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity11/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/08/2025

Net Worth

£586k

Balance sheet strength

Cash

£20k

Cash in the bank

Net Current Assets

£567k

Working capital

Current Assets

£771k

Current Liabilities

£203k

Fixed Assets

£30k

Debtors

£183k

38avg. employees-8

Balance Sheet

Assets less current liabilities£597k
Prepared with IRIS Accounts Production

EstimatesDerived

YearCurrent RatioImplied Profit
20253.79+£10k
20242.06+£58k
20231.70-£87k
20221.52+£423k
20211.15

Derived from filed accounts. Not audited figures.

Filing History33 filings

Confirmation statement

confirmation statement with no updates

19/02/20263 pages · PDF
Accounts filed

accounts with accounts type total exemption full

28/05/20259 pages · PDF
Confirmation statement

confirmation statement with updates

24/02/20254 pages · PDF
Accounts filed

accounts with accounts type total exemption full

03/05/20248 pages · PDF
Confirmation statement

confirmation statement with updates

20/02/20244 pages · PDF
Accounts filed

accounts with accounts type total exemption full

30/05/20238 pages · PDF
Confirmation statement

confirmation statement with updates

20/02/20234 pages · PDF
Director details changed

change person director company with change date

22/12/20222 pages · PDF
Director details changed

change person director company with change date

22/12/20222 pages · PDF
Director details changed

change person director company with change date

05/12/20222 pages · PDF
Accounts filed

accounts with accounts type total exemption full

31/05/20228 pages · PDF
Confirmation statement

confirmation statement with updates

18/02/20224 pages · PDF
Accounts filed

accounts with accounts type dormant

28/05/20212 pages · PDF
Confirmation statement

confirmation statement with updates

18/02/20215 pages · PDF
PSC02

notification of a person with significant control

23/12/20202 pages · PDF
PSC07

cessation of a person with significant control

23/12/20201 page · PDF
Accounts date changed

change account reference date company current extended

27/03/20201 page · PDF
Director appointed

appoint person director company with name date

24/03/20202 pages · PDF
Director appointed

appoint person director company with name date

24/03/20202 pages · PDF
Director appointed

appoint person director company with name date

24/03/20202 pages · PDF
Director appointed

appoint person director company with name date

24/03/20202 pages · PDF
Confirmation statement

confirmation statement with updates

18/02/20205 pages · PDF
PSC05

change to a person with significant control

04/12/20192 pages · PDF
Address changed

change registered office address company with date old address new address

04/12/20191 page · PDF
Accounts filed

accounts with accounts type dormant

28/11/20196 pages · PDF
Confirmation statement

confirmation statement with no updates

26/02/20193 pages · PDF
Accounts filed

accounts with accounts type dormant

14/11/20182 pages · PDF
Confirmation statement

confirmation statement with no updates

27/02/20183 pages · PDF
Accounts filed

accounts with accounts type dormant

25/10/20172 pages · PDF
Confirmation statement

confirmation statement with updates

21/02/20175 pages · PDF
Accounts filed

accounts with accounts type dormant

17/10/20162 pages · PDF
Annual return

annual return company with made up date full list shareholders

02/03/20163 pages · PDF
Incorporated

incorporation company

18/02/20157 pages · PDF