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Smart Response Media Limited

09568179

active
Private Limited Company
Companies House
Health Score
88 / 100

Healthy

30/30
Filing
20/30
Financial
38/40
Risk
  • 1 outstanding charge (-2)

Details

167-169 GREAT PORTLAND STREET, LONDON, W1W 5PF
Incorporated 29/04/2015

Compliance

Accounts

Up to date

Confirmation statement

Up to date

Industry

47190
Other retail sale in non-specialised stores
73110
Advertising agencies

Officers

Mrs Hannah Louise Bennett

director · Since 17/06/2015

COMPANY DIRECTOR

BRITISH · UNITED KINGDOM · Age 46

Also on 1 other board

Mr Peter John Mills

director · Since 18/06/2015

COMPANY DIRECTOR

BRITISH · ENGLAND · Age 55

Mr Jonathan Andrew Furzey

director · Since 28/03/2016

COMPANY DIRECTOR

BRITISH · ENGLAND · Age 45

Persons with Significant Control

Smart Response Eot Limited

75–100% shares
75–100% votes
Appoint directors

167-169, Great Portland Street, London, W1W 5PF

Reg: 16807799 · Companies House · Private Company Limited By Shares

Notified 17/11/2025

Former PSCs

Mrs Hannah Louise Bennett

Ceased 17/11/2025

Mr Peter John Mills

Ceased 17/11/2025

Mr Jonathan Andrew Furzey

Ceased 17/11/2025

Charges1 outstanding

Charge
outstanding

PETER JOHN MILLS, HANNAH LOUISE BENNETT, JONATHAN ANDREW FURZEY AND EDWARD MICHAEL FREDERICK JE

Created 17/11/2025Registered 19/11/2025
Charge
satisfied

LLOYDS BANK COMMERCIAL FINANCE LIMITED

Created 31/01/2018Registered 08/02/2018Satisfied 11/07/2023

CompanyRankvs 2022+ SIC 47190 peers
66

Financial strength96th percentile among SIC peers · 24/25
Employees91th percentile among SIC peers · 14/15
LiquidityCurrent ratio 1.37× · 12/20
Longevity11 years trading (max 15) · 11/15
Filing complianceAll filings up to date · 15/15
Outstanding charges -10
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2022Smart Response Media Limited
76
How is this score calculated?
Financial strength24/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees14/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity12/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity11/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Risk deductions

Outstanding charges: -10 pts

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 30/04/2025

Net Worth

£482k

Balance sheet strength

Cash

£858k

Cash in the bank

Net Current Assets

£476k

Working capital

Current Assets

£1.8M

Current Liabilities

£1.3M

Fixed Assets

£7k

Debtors

£897k

7avg. employees+1

Tax at Year End(2024)

Corp tax£136k

Balance Sheet

Assets less current liabilities£484k

EstimatesDerived

YearCurrent RatioImplied Profit
20251.37+£261k
20241.23+£158k
20231.14-£37k
20221.15+£20k
20211.23-£54k
20204.07+£87k
20191.29—

Derived from filed accounts. Not audited figures.