Back to search

Informed Decisions (Analytics) Limited

09689603

active
ltd
england wales
Companies House
Health Score
65 / 100

Some Concerns

25/30
Filing
0/30
Financial
40/40
Risk
  • No accounts filed in last 18 months (-5)
  • Negative net worth (-10)
  • Current liabilities exceed current assets (-10)

Details

Berkhamsted House, 121 High Street, Berkhamsted, HP4 2DJ
Incorporated 16/07/2015

Previously known as

Peak Vts Ltd · until 28/03/2023
Disti (Europe) Limited · until 08/06/2017

Compliance

Last accounts

31/12/2024

micro entity

Next accounts due

30/09/2026

On track

Confirmation statement

Last: 21/03/2026

Due 04/04/2027

On track

Industry

70229
Management consultancy activities

Officers

Mr Colin Andrew Hillier

director · Since 16/07/2015

DIRECTOR

BRITISH · ENGLAND · Age 48

Also on 1 other board

Colin Andrew Hillier

director · Since 16/07/2015

British · England · Age 48

Former

Olaf Laqua

director · Resigned 28/06/2018

Dermot Keith Downes

director · Resigned 13/08/2019

Kishor Mistry

director · Resigned 13/08/2019

Persons with Significant Control

Mr Colin Andrew Hillier

75–100% shares
75–100% votes

British · United Kingdom · Age 48

Berkhamsted House, 121 High Street, Berkhamsted, HP4 2DJ

Notified 23/08/2019

Former PSCs

Mr Colin Andrew Hillier

Ceased 02/02/2017

Mr Kishor Mistry

Ceased 23/08/2019

Change History

status → active
2026-07-25

Active

type → ltd
2026-07-25

Private Limited Company

address line1 → Berkhamsted House
2026-07-25

BERKHAMSTED HOUSE

post town → Berkhamsted
2026-07-25

BERKHAMSTED

officer appointed → HILLIER, Colin Andrew
2026-07-25

CompanyRankvs 149544+ SIC 70229 peers
35

Financial strength5th percentile among SIC peers · 1/25
Employees37th percentile among SIC peers · 6/15
LiquidityCurrent ratio 0.42× · 2/20
Longevity11 years trading (max 15) · 11/15
Filing complianceAll filings up to date · 15/15
Show leaderboard
1T.R.Suterwalla & Sons Limited
90
2Wharton Amusements Limited
90
3Campion Willcocks Limited
90
4Acbond Limited
90
5K. Martin (Sudbury) Limited
90
6Summercroft Limited
90
7Aar Services Limited
90
8Afropol (U.K.) Limited
90
9Hts Estates Limited
90
10Dukefield Limited
90
149544Informed Decisions (Analytics) Limited
35
How is this score calculated?
Financial strength1/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees6/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity2/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity11/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/12/2024

Net Worth

-£25k

Balance sheet strength

Cash

—

Cash in the bank

Net Current Assets

-£19k

Working capital

Current Assets

£14k

Current Liabilities

£33k

1avg. employees-1

Balance Sheet

Assets less current liabilities-£19k
Prepared with PTP Accounts Production

EstimatesDerived

YearCurrent RatioImplied Profit
20240.42+£4k
20230.48—

Derived from filed accounts. Not audited figures.