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Newgen Advertising Limited

09689854

active
Private Limited Company
Companies House
Health Score
81 / 100

Healthy

25/30
Filing
20/30
Financial
36/40
Risk
  • No accounts filed in last 18 months (-5)
  • 2 outstanding charges (-4)

Details

FLOOR 5, NEW PENDEREL HOUSE, LONDON, WC1V 7HP
Incorporated 16/07/2015

Compliance

Accounts

Up to date

Confirmation statement

Up to date

Industry

73110
Advertising agencies

Officers

Mr Michael Charles Craddock

director · Since 16/07/2015

COMPANY DIRECTOR

BRITISH · UNITED KINGDOM · Age 32

Also on 5 other boards

Mr Christopher Andrew Parnell

director · Since 16/07/2015

COMPANY DIRECTOR

BRITISH · ENGLAND · Age 32

Also on 13 other boards

Persons with Significant Control

Kairos Holdings Limited

75–100% shares
75–100% votes

Amelia House, Crescent Road, Worthing, BN11 1QR

Reg: 11078979 · Companies House · Private Company Limited By Shares

Notified 22/01/2018

Former PSCs

Mr Christopher Andrew Parnell

Ceased 22/01/2018

Mr Michael Charles Craddock

Ceased 22/01/2018

Charges2 outstanding

Charge
outstanding

RBS INVOICE FINANCE LIMITED

Created 15/05/2026Registered 18/05/2026
Charge
outstanding

BGF NOMINEES LIMITED (AS SECURITY TRUSTEE)

Created 16/05/2024Registered 22/05/2024
Charge
satisfied

NATIONAL WESTMINSTER BANK PLC

Created 13/04/2023Registered 27/04/2023Satisfied 14/05/2026

CompanyRankvs 578+ SIC 73110 peers
76

Financial strength99th percentile among SIC peers · 25/25
Employees99th percentile among SIC peers · 15/15
LiquidityCurrent ratio 2.01× · 20/20
Longevity11 years trading (max 15) · 11/15
Filing complianceAll filings up to date · 15/15
Outstanding charges -10
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578Newgen Advertising Limited
85
How is this score calculated?
Financial strength25/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees15/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity20/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity11/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Risk deductions

Outstanding charges: -10 pts

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/12/2020

Net Worth

£1.4M

Balance sheet strength

Cash

£1.1M

Cash in the bank

Net Current Assets

£1.6M

Working capital

Current Assets

£3.2M

Current Liabilities

£1.6M

Fixed Assets

£62k

Debtors

£2.1M

43avg. employees+12

Balance Sheet

Intangible assets£8k
Assets less current liabilities£1.7M
Prepared with CCH Software

EstimatesDerived

YearCurrent RatioImplied Profit
20202.01+£284k
20191.52+£684k
20181.54—

Derived from filed accounts. Not audited figures.