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Ality Ltd

09744823

active
Private Limited Company
Companies House
Health Score
75 / 100

Some Concerns

25/30
Filing
10/30
Financial
40/40
Risk
  • No accounts filed in last 18 months (-5)
  • Current liabilities exceed current assets (-10)

Details

CHILTERN CHAMBERS ST. PETERS AVENUE, READING, RG4 7DH
Incorporated 24/08/2015

Compliance

Accounts

Up to date

Confirmation statement

Up to date

Industry

70229
Management consultancy activities
73110
Advertising agencies

Officers

Mr Benjamin James Cranmer

director · Since 07/07/2016

MARKETING DIRECTOR

BRITISH · ENGLAND · Age 36

Miss Jessica Speirs Lewis

secretary · Since 02/08/2021

Persons with Significant Control

Mr Benjamin James Cranmer

75–100% shares
75–100% votes
Appoint directors

British · England · Age 36

Chiltern Chambers, St. Peters Avenue, Reading, RG4 7DH

Notified 06/04/2016

Former PSCs

Mr Christopher Lawrence Toogood

Ceased 31/03/2018

CompanyRankvs 24168+ SIC 70229 peers
73

Financial strength99th percentile among SIC peers · 25/25
Employees13th percentile among SIC peers · 2/15
LiquidityCurrent ratio 4.31× · 20/20
Longevity11 years trading (max 15) · 11/15
Filing complianceAll filings up to date · 15/15
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72
How is this score calculated?
Financial strength25/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees2/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity20/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity11/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/08/2024

Net Worth

£1.4M

Balance sheet strength

Cash

£775k

Cash in the bank

Net Current Assets

£1.4M

Working capital

Current Assets

£1.8M

Current Liabilities

£419k

Fixed Assets

£76k

Debtors

£1.0M

-7avg. employees

Balance Sheet

Intangible assets£170
Prepared with v2025.32.1 limited_company_frs_102_section_1a_v1_1_2 companies_house

EstimatesDerived

YearCurrent RatioImplied Profit
20244.31—
20231.97—
20221.70—
20212.77+£224k
20202.72+£65k
20192.27+£31k
20181.36—

Derived from filed accounts. Not audited figures.