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Applewood Marketing Ltd

10045544

active
ltd
england wales
Companies House
Health Score
75 / 100

Some Concerns

25/30
Filing
10/30
Financial
40/40
Risk
  • No accounts filed in last 18 months (-5)
  • Current liabilities exceed current assets (-10)

Details

71-75 Shelton Street, Covent Garden, London, WC2H 9JQ
Incorporated 07/03/2016

Compliance

Last accounts

31/03/2025

micro entity

Next accounts due

31/12/2026

On track

Confirmation statement

Last: 13/08/2025

Due 27/08/2026

On track

Industry

70229
Management consultancy activities

Officers

Mark James Miles Wilson

secretary · Since 07/03/2016

Also on 3 other boards

Mark James Miles Wilson

director · Since 07/03/2016

DIRECTOR

BRITISH · UNITED KINGDOM · Age 53

Also on 3 other boards

Mark James Miles Wilson

secretary · Since 07/03/2016

Mark James Miles Wilson

director · Since 07/03/2016

British · United Kingdom · Age 53

Former

Simon Richard Nichols

director · Resigned 31/03/2025

Persons with Significant Control

Mr Mark James Miles Wilson

25–50% shares
25–50% votes

British · United Kingdom · Age 53

71-75, Shelton Street, London, WC2H 9JQ

Notified 07/04/2016

Former PSCs

Mr Simon Richard Nichols

Ceased 31/03/2025

Change History

status → active
2026-07-17

Active

type → ltd
2026-07-17

Private Limited Company

address line1 → 71-75 Shelton Street
2026-07-17

71-75 SHELTON STREET

post town → London
2026-07-17

LONDON

CompanyRankvs 111911+ SIC 70229 peers
51

Financial strength66th percentile among SIC peers · 17/25
Employees13th percentile among SIC peers · 2/15
LiquidityCurrent ratio 0.56× · 6/20
Longevity11 years trading (max 15) · 11/15
Filing complianceAll filings up to date · 15/15
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How is this score calculated?
Financial strength17/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees2/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity6/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity11/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/03/2025

Net Worth

£13k

Balance sheet strength

Cash

—

Cash in the bank

Net Current Assets

£2k

Working capital

Current Assets

£3k

Current Liabilities

£5k

0avg. employees

Balance Sheet

Assets less current liabilities£2k
Prepared with Companies House

EstimatesDerived

YearCurrent RatioImplied Profit
20250.56-£2k
20240.66-£23k
20230.15—

Derived from filed accounts. Not audited figures.