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Optimizon Limited

10526499

active
ltd
england wales
Companies House
Health Score
78 / 100

Some Concerns

30/30
Filing
10/30
Financial
38/40
Risk
  • Current liabilities exceed current assets (-10)
  • 1 outstanding charge (-2)

Details

53 Pure Offices, Kembrey Park, Swindon, SN2 8BW
Incorporated 15/12/2016

Compliance

Last accounts

31/03/2025

total exemption full

Next accounts due

30/09/2026

On track

Confirmation statement

Last: 14/12/2025

Due 28/12/2026

On track

Industry

47910
Retail sale via mail order houses or via Internet

Officers

Mr James Robert Pitts-Drake

director · Since 15/12/2016

CONSULTANT

ENGLISH · UNITED KINGDOM · Age 44

Mrs Jeanette Hern

director · Since 10/09/2025

CHIEF CORPORATE DEVELOPMENT OFFICER

SOUTH AFRICAN · ENGLAND · Age 58

Also on 3 other boards

Mr Michael Benjamin Smollan

director · Since 10/09/2025

CHIEF GROWTH OFFICER

SOUTH AFRICAN · SOUTH AFRICA · Age 44

James Robert Pitts-Drake

director · Since 15/12/2016

English · United Kingdom · Age 44

Jeanette Hern

director · Since 10/09/2025

South African · England · Age 58

Michael Benjamin Smollan

director · Since 10/09/2025

South African · South Africa · Age 44

Former

Huw Aveston

director · Resigned 10/11/2024

Matthew Douglas Anderson

director · Resigned 15/11/2024

Daniel Robert Walsh

director · Resigned 20/11/2024

Abbie Christine Pitts-Drake

director · Resigned 10/09/2025

Persons with Significant Control

Former PSCs

Mr James Robert Pitts Drake

Ceased 25/11/2020

Mrs Abbie Christine Pitts-Drake

Ceased 25/11/2020

Mr James Robert Pitts-Drake

Ceased 10/09/2025

Abbie Christine Pitts Drake

Ceased 10/09/2025

PSC Statements

no individual or entity with signficant control· 10/09/2025

Charges1 outstanding

Charge
outstanding

HSBC UK BANK PLC

Created 27/05/2020Registered 29/05/2020

Change History

statusactive
2026-05-05

Active

typeltd
2026-05-05

Private Limited Company

address line153 Pure Offices, Kembrey Park
2026-05-05

53 PURE OFFICES,

post townSwindon
2026-05-05

SWINDON

officer appointedHERN, Jeanette
2026-05-05
officer appointedPITTS-DRAKE, James Robert
2026-05-05
officer appointedSMOLLAN, Michael Benjamin
2026-05-05

CompanyRankvs 163730+ SIC 47910 peers
59

Financial strength97th percentile among SIC peers · 24/25
Employees100th percentile among SIC peers · 15/15
LiquidityCurrent ratio 0.55× · 6/20
Longevity9 years trading (max 15) · 9/15
Filing complianceAll filings up to date · 15/15
Outstanding charges -10
Show leaderboard
How is this score calculated?
Financial strength24/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees15/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity6/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity9/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Risk deductions

Outstanding charges: -10 pts

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/03/2025

Net Worth

£254k

Balance sheet strength

Cash

£7k

Cash in the bank

Net Current Assets

-£892k

Working capital

Current Assets

£1.1M

Current Liabilities

£2.0M

Fixed Assets

£1.3M

Debtors

£1.1M

38avg. employees+1

Balance Sheet

Intangible assets£51k
Assets less current liabilities£439k

EstimatesDerived

YearCurrent RatioImplied Profit
20250.55-£973k
20240.38+£1.3M
20230.89-£98k
20221.30+£3k
20211.94+£42k
20200.93+£4k
20190.38

Derived from filed accounts. Not audited figures.

Filing History91 filings

Accounts filed

accounts with accounts type total exemption full

30/12/202510 pages · PDF
Confirmation statement

confirmation statement with updates

23/12/20256 pages · PDF
ANNOTATION

legacy

29/09/2025PDF
ANNOTATION

legacy

29/09/2025PDF
RESOLUTIONS

resolution

25/09/20255 pages · PDF
SH08

capital name of class of shares

24/09/20252 pages · PDF
Accounts date changed

change account reference date company current shortened

24/09/20251 page · PDF
SH10

capital variation of rights attached to shares

24/09/20253 pages · PDF
PSC08

notification of a person with significant control statement

22/09/20252 pages · PDF
PSC07

cessation of a person with significant control

22/09/20251 page · PDF
PSC07

cessation of a person with significant control

22/09/20251 page · PDF
Director appointed

appoint person director company with name date

22/09/20252 pages · PDF
Director appointed

appoint person director company with name date

22/09/20252 pages · PDF
Director resigned

termination director company with name termination date

22/09/20251 page · PDF
Shares allotted

capital allotment shares

22/09/20253 pages · PDF
Share buyback

capital return purchase own shares

22/09/20254 pages · PDF
Shares cancelled

capital cancellation shares

19/09/20256 pages · PDF
Director details changed

change person director company with change date

04/04/20252 pages · PDF
Director details changed

change person director company with change date

04/04/20252 pages · PDF
Accounts filed

accounts with accounts type total exemption full

30/12/20249 pages · PDF
Confirmation statement

confirmation statement with no updates

30/12/20243 pages · PDF
MA

memorandum articles

30/11/202423 pages · PDF
RESOLUTIONS

resolution

30/11/20241 page · PDF
RESOLUTIONS

resolution

30/11/20241 page · PDF
Director resigned

termination director company with name termination date

22/11/20241 page · PDF
Director resigned

termination director company with name termination date

20/11/20241 page · PDF
Director resigned

termination director company with name termination date

10/11/20241 page · PDF
Address changed

change registered office address company with date old address new address

11/06/20241 page · PDF
Address changed

change registered office address company with date old address new address

08/04/20241 page · PDF
Confirmation statement

confirmation statement with updates

04/01/20245 pages · PDF
Shares allotted

capital allotment shares

03/01/20243 pages · PDF
RESOLUTIONS

resolution

02/01/20242 pages · PDF
Accounts filed

accounts with accounts type total exemption full

29/12/20239 pages · PDF
Director appointed

appoint person director company with name date

19/12/20232 pages · PDF
Shares allotted

capital allotment shares

30/10/20233 pages · PDF
Shares allotted

capital allotment shares

30/10/20233 pages · PDF
Shares allotted

capital allotment shares

30/10/20233 pages · PDF
SH08

capital name of class of shares

12/09/20232 pages · PDF
RESOLUTIONS

resolution

12/09/20231 page · PDF
RESOLUTIONS

resolution

12/09/20231 page · PDF
MA

memorandum articles

12/09/202322 pages · PDF
Shares cancelled

capital cancellation shares

08/09/20234 pages · PDF
Director appointed

appoint person director company with name date

07/09/20232 pages · PDF
Director appointed

appoint person director company with name date

06/09/20232 pages · PDF
Shares allotted

capital allotment shares

30/08/20233 pages · PDF
Address changed

change registered office address company with date old address new address

26/05/20231 page · PDF
Accounts filed

accounts with accounts type total exemption full

31/03/20239 pages · PDF
Confirmation statement

confirmation statement with updates

19/12/20225 pages · PDF
Accounts filed

accounts with accounts type micro entity

31/12/20215 pages · PDF
Confirmation statement

confirmation statement with updates

16/12/20215 pages · PDF
PSC changed

change to a person with significant control without name date

16/11/20212 pages · PDF
PSC changed

change to a person with significant control

16/11/20212 pages · PDF
Director details changed

change person director company with change date

15/11/20212 pages · PDF
Director details changed

change person director company with change date

15/11/20212 pages · PDF
RESOLUTIONS

resolution

23/06/20213 pages · PDF
Shares allotted

capital allotment shares

19/06/20213 pages · PDF
SH02

capital alter shares subdivision

11/01/20216 pages · PDF
MA

memorandum articles

07/01/202151 pages · PDF
RESOLUTIONS

resolution

07/01/20212 pages · PDF
Accounts filed

accounts with accounts type micro entity

23/12/20206 pages · PDF
Director details changed

change person director company with change date

21/12/20202 pages · PDF
Director details changed

change person director company with change date

21/12/20202 pages · PDF
Confirmation statement

confirmation statement with updates

21/12/20205 pages · PDF
PSC notified

notification of a person with significant control

26/11/20202 pages · PDF
PSC07

cessation of a person with significant control

26/11/20201 page · PDF
PSC notified

notification of a person with significant control

26/11/20202 pages · PDF
PSC07

cessation of a person with significant control

25/11/20201 page · PDF
PSC changed

change to a person with significant control

16/06/20202 pages · PDF
PSC changed

change to a person with significant control

15/06/20202 pages · PDF
MR01

mortgage create with deed with charge number charge creation date

29/05/202024 pages · PDF
AAMD

accounts amended with accounts type micro entity

04/01/20205 pages · PDF
AAMD

accounts amended with accounts type micro entity

04/01/20205 pages · PDF
Accounts filed

accounts with accounts type micro entity

29/12/20195 pages · PDF
Director details changed

change person director company with change date

23/12/20192 pages · PDF
Director details changed

change person director company with change date

23/12/20192 pages · PDF
Director details changed

change person director company with change date

23/12/20192 pages · PDF
Director details changed

change person director company with change date

23/12/20192 pages · PDF
Confirmation statement

confirmation statement with updates

23/12/20194 pages · PDF
PSC changed

change to a person with significant control

20/12/20192 pages · PDF
PSC changed

change to a person with significant control

20/12/20192 pages · PDF
PSC changed

change to a person with significant control

23/04/20192 pages · PDF
PSC changed

change to a person with significant control

23/04/20192 pages · PDF
Address changed

change registered office address company with date old address new address

23/04/20191 page · PDF
Confirmation statement

confirmation statement with no updates

21/12/20183 pages · PDF
Accounts filed

accounts with accounts type micro entity

14/09/20186 pages · PDF
PSC changed

change to a person with significant control

16/08/20182 pages · PDF
PSC changed

change to a person with significant control

16/08/20182 pages · PDF
Accounts date changed

change account reference date company previous extended

13/08/20181 page · PDF
Address changed

change registered office address company with date old address new address

13/08/20181 page · PDF
Confirmation statement

confirmation statement with no updates

02/01/20183 pages · PDF
Incorporated

incorporation company

15/12/201641 pages · PDF