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Simply Asset Finance Operations Limited

10588244

active
ltd
england wales
Companies House
Health Score
73 / 100

Some Concerns

25/30
Filing
10/30
Financial
38/40
Risk
  • No accounts filed in last 18 months (-5)
  • Going concern doubt noted in accounts (-10)
  • 1 outstanding charge (-2)

Details

5th Floor Harling House, 47-51 Great Suffolk St, London, SE1 0BS
Incorporated 27/01/2017

Previously known as

Haf Group Operations Limited · until 03/04/2017

Compliance

Last accounts

31/12/2024

full

Next accounts due

30/09/2026

On track

Confirmation statement

Last: 26/01/2026

Due 09/02/2027

On track

Industry

64910
Financial leasing

Officers

Mr Richard James Mcdougall

director · Since 27/01/2017

PARTNER

BRITISH · UNITED KINGDOM · Age 46

Also on 25 other boards

Mr Michael Charles Randall

director · Since 10/04/2017

CHIEF EXECUTIVE OFFICER

BRITISH · ENGLAND · Age 60

Also on 3 other boards

Ms Ylva Cecilia Oertengren

director · Since 10/04/2017

CHIEF OPERATING OFFICER

BRITISH,SWEDISH · ENGLAND · Age 48

Also on 8 other boards

Mr Brian John Dhenin

director · Since 03/07/2017

COMMERCIAL DIRECTOR

BRITISH · UNITED KINGDOM · Age 69

Also on 7 other boards

Mr John Edward Peter Wiles

director · Since 26/07/2017

SALES DIRECTOR

BRITISH · UNITED KINGDOM · Age 50

Also on 7 other boards

Mr Jakobus Stefanus Wolvaardt

director · Since 26/07/2017

CHIEF FINANCIAL OFFICER

BRITISH · UNITED KINGDOM · Age 47

Also on 3 other boards

Ms. Roumena Roumenova Goscomb

director · Since 30/07/2019

SOLICITOR

BRITISH,BULGARIAN · ENGLAND · Age 46

Also on 7 other boards

Mr. Richard Charles Chadwick

director · Since 30/07/2019

CHIEF RISK OFFICER

BRITISH · ENGLAND · Age 43

Also on 7 other boards

Richard James Mcdougall

director · Since 27/01/2017

British · United Kingdom · Age 46

Michael Charles Randall

director · Since 10/04/2017

British · England · Age 60

Ylva Cecilia Oertengren

director · Since 10/04/2017

British,Swedish · England · Age 48

Brian John Dhenin

director · Since 03/07/2017

British · United Kingdom · Age 69

Jakobus Stefanus Wolvaardt

director · Since 26/07/2017

British · United Kingdom · Age 47

John Edward Peter Wiles

director · Since 26/07/2017

British · United Kingdom · Age 50

Richard Charles Chadwick

director · Since 30/07/2019

British · England · Age 43

Roumena Roumenova Goscomb

director · Since 30/07/2019

British,Bulgarian · England · Age 46

Former

Frederick Engell Athill

director · Resigned 20/06/2023

Persons with Significant Control

Saf Group Finance Limited

75–100% shares
75–100% votes
Appoint directors

5th Floor, Harling House, London, SE1 0BS

Reg: 10588139 · United Kingdom · Limited Company

Notified 27/01/2017

Charges1 outstanding

Charge
outstanding

CITY PARTNERSHIP TRUSTEE LIMITED

Created 19/03/2020Registered 23/03/2020

Change History

officer appointedWOLVAARDT, Jakobus Stefanus
2026-06-11
officer appointedMCDOUGALL, Richard James
2026-06-11
officer appointedOERTENGREN, Ylva Cecilia
2026-06-11
officer appointedRANDALL, Michael Charles
2026-06-11
officer appointedWILES, John Edward Peter
2026-06-11
officer appointedCHADWICK, Richard Charles, Mr.
2026-06-11
officer appointedDHENIN, Brian John
2026-06-11
officer appointedGOSCOMB, Roumena Roumenova, Ms.
2026-06-11
typeltd
2026-06-11

Private Limited Company

address line15th Floor Harling House
2026-06-11

5TH FLOOR HARLING HOUSE

post townLondon
2026-06-11

LONDON

statusactive
2026-06-11

Active

CompanyRankvs 134+ SIC 64910 peers
54

Financial strength90th percentile among SIC peers · 23/25
Employees100th percentile among SIC peers · 15/15
LiquidityCurrent ratio 1.45× · 12/20
Longevity9 years trading (max 15) · 9/15
Filing complianceAll filings up to date · 15/15
Going concern doubt -10Outstanding charges -10
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How is this score calculated?
Financial strength23/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees15/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity12/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity9/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Risk deductions

Going concern doubt: -10 pts

Outstanding charges: -10 pts

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Going Concern Doubt

investor who has confirmed their continued support. These conditions indicate the existence of a material uncertainty which may cast significant doubt on the Company’s ability to continue as a going concern. The financial statements do not include any adjustments should the going concern basis be inappropriate. Page 3 SIMPLY ASSET FINANCE OPERATIONS LIMITED NOTES TO THE FINANCIAL STATEMENTS FOR TH

Key FinancialsYear ending 31/12/2019

Net Worth

£5.7M

Balance sheet strength

Cash

£239k

Cash in the bank

Net Current Assets

£4.7M

Working capital

Current Assets

£15.1M

Current Liabilities

£10.4M

Fixed Assets

£980k

Debtors

£14.8M

Profit After Tax

-£890k

83avg. employees+34

Balance Sheet

Intangible assets£850k
Assets less current liabilities£5.7M
Prepared with Caseware UK (AP4) 2019.0.227

EstimatesDerived

YearCurrent RatioImplied Profit
20191.45+£8.3M
20180.70

Derived from filed accounts. Not audited figures.