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Advanced Direct Mail Holdings Limited

10649756

active
Private Limited Company
Companies House
Health Score
65 / 100

Some Concerns

25/30
Filing
0/30
Financial
40/40
Risk
  • No accounts filed in last 18 months (-5)
  • Going concern doubt noted in accounts (-10)

Details

UNIT 2, THE WASHINGTON CENTRE HALESOWEN ROAD, DUDLEY, DY2 9RE
Incorporated 03/03/2017

Compliance

Accounts

Up to date

Confirmation statement

Up to date

Industry

96090
Other personal service activities

Officers

Mr Terence Ralph Barratt

director · Since 03/03/2017

DIRECTOR

BRITISH · UNITED KINGDOM · Age 55

Also on 9 other boards

Persons with Significant Control

Mr Terence Ralph Barratt

25–50% shares
25–50% votes
Appoint directors

British · United Kingdom · Age 55

Unit 2, The Washington Centre, Halesowen Road, Dudley, DY2 9RE

Notified 03/03/2017

Jillian Mary Barratt

25–50% shares
25–50% votes
Appoint directors

British · United Kingdom · Age 9

Unit 2, The Washington Centre, Halesowen Road, Dudley, DY2 9RE

Notified 03/03/2017

CompanyRankvs 59183+ SIC 96090 peers
36

Financial strength45th percentile among SIC peers · 11/25
Employees70th percentile among SIC peers · 11/15
LiquidityNo balance sheet data · 0/20
Longevity9 years trading (max 15) · 9/15
Filing complianceAll filings up to date · 15/15
Going concern doubt -10
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59183Advanced Direct Mail Holdings Limited
46
How is this score calculated?
Financial strength11/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees11/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity0/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity9/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Risk deductions

Going concern doubt: -10 pts

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Going Concern Doubt

expectation that the Group can meet its liabilities as they fall due and the Directors have therefore concluded that the Covid-19 pandemic does not create a material uncertainty in relation to going concern and as such have deemed it appropriate for the financial statements to be prepared on the going concern basis. On behalf of the board Mr T R Barratt Director 26 February 2021 ADVANCED DIRECT MA

Key FinancialsYear ending 28/02/2020

Net Worth

£200

Balance sheet strength

Cash

—

Cash in the bank

Net Current Assets

£100

Working capital

Current Assets

—

Current Liabilities

£100

Debtors

£200

Profit After Tax

£945k

2avg. employees

Tax at Year End

Dividends paid-£945k

Balance Sheet

Assets less current liabilities£200
Prepared with CCH Software