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Understood Ltd

10697664

active
Private Limited Company
Companies House
Health Score
90 / 100

Healthy

30/30
Filing
20/30
Financial
40/40
Risk

No risk factors detected.

Details

30 RUCKHOLT ROAD, LONDON, E10 5NP
Incorporated 29/03/2017

Compliance

Accounts

Up to date

Confirmation statement

Up to date

Industry

73110
Advertising agencies

Officers

Mr Thomas Hugh O'Connor-Jackson

director · Since 29/03/2017

CREATIVE DIRECTOR

BRITISH · ENGLAND · Age 42

Persons with Significant Control

Mr Tom O'Connor Jackson

75–100% shares
ownership-of-shares-75-to-100-percent-as-trust
ownership-of-shares-75-to-100-percent-as-firm
75–100% votes
voting-rights-75-to-100-percent-as-trust
voting-rights-75-to-100-percent-as-firm
Appoint directors
right-to-appoint-and-remove-directors-as-trust
right-to-appoint-and-remove-directors-as-firm

British · England · Age 42

30, Ruckholt Road, London, E10 5NP

Notified 29/03/2017

CompanyRankvs 11293+ SIC 73110 peers
54

Financial strength49th percentile among SIC peers · 12/25
Employees39th percentile among SIC peers · 6/15
LiquidityCurrent ratio 1.06× · 12/20
Longevity9 years trading (max 15) · 9/15
Filing complianceAll filings up to date · 15/15
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How is this score calculated?
Financial strength12/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees6/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity12/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity9/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/03/2025

Net Worth

£652

Balance sheet strength

Cash

—

Cash in the bank

Net Current Assets

£2k

Working capital

Current Assets

£25k

Current Liabilities

£24k

Fixed Assets

£213

1avg. employees

Balance Sheet

Assets less current liabilities£2k
Signed by 10697664 2024-04-01 2025-03-31 10697664 2025-03-31 10697664 core:CurrentFinancialInstruments core:WithinOneYear 2025-03-Prepared with Digita Accounts Production Advanced

EstimatesDerived

YearCurrent RatioImplied Profit
20251.06—
20241.03—
20231.05+£2
20221.02+£29k
20210.23—

Derived from filed accounts. Not audited figures.