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Brand Alliance (License) Limited

10736916

active
Private Limited Company
england wales
Companies House
Health Score
86 / 100

Healthy

30/30
Filing
20/30
Financial
36/40
Risk
  • Going concern doubt noted in accounts (-10)
  • 2 outstanding charges (-4)

Details

ALLIANCE HOUSE, BASILDON, SS14 3HW
Incorporated 24/04/2017

Compliance

Last accounts

31/12/2024

group

Next accounts due

30/09/2026

On track

Confirmation statement

Last: 23/04/2026

Due 07/05/2027

On track

Industry

46410
Wholesale of textiles

Officers

Mr Kirk Hannaford

director · Since 24/04/2017

DIRECTOR

BRITISH · ENGLAND · Age 59

Mr Simon Hills

director · Since 24/04/2017

DIRECTOR

BRITISH · ENGLAND · Age 52

Also on 5 other boards

Mr Robert Broadhurst

director · Since 18/04/2024

COMMERCIAL AND LICENSING DIRECTOR

BRITISH · WALES · Age 41

Also on 1 other board

Mr James Anthony Greenham

director · Since 18/04/2024

FINANCIAL DIRECTOR

ENGLISH · ENGLAND · Age 38

Persons with Significant Control

Brand Alliance Trustee Limited

75–100% shares
75–100% votes

Alliance House, Honywood Road, Basildon, SS14 3HW

Reg: 16857071 · Companies House · Limited Company

Notified 24/11/2025

Former PSCs

Brand Alliance Holdings

Ceased 01/11/2017

Mr Simon Hills

Ceased 24/11/2025

Mr Kirk Hannaford

Ceased 24/11/2025

Charges2 outstanding

Charge
outstanding

BARCLAYS BANK PLC

Created 27/04/2018Registered 02/05/2018
Charge
outstanding

BARCLAYS BANK PLC

Created 24/11/2017Registered 29/11/2017

CompanyRankvs 735+ SIC 46410 peers
51

Financial strength97th percentile among SIC peers · 24/25
Employees44th percentile among SIC peers · 7/15
LiquidityCurrent ratio 1.61× · 16/20
Longevity9 years trading (max 15) · 9/15
Filing complianceAll filings up to date · 15/15
Going concern doubt -10Outstanding charges -10
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How is this score calculated?
Financial strength24/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees7/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity16/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity9/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Risk deductions

Going concern doubt: -10 pts

Outstanding charges: -10 pts

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Going Concern Doubt

we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the group's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue. Our responsibilities and the responsibilities of the directors with respect to going c

Key FinancialsYear ending 31/12/2024

Net Worth

£2.3M

Balance sheet strength

Cash

£928k

Cash in the bank

Profit Before Tax

£2.3M

Bottom line earnings

Net Current Assets

£2.1M

Working capital

Current Assets

£5.6M

Current Liabilities

£3.5M

Fixed Assets

£65k

Debtors

£7.1M

Cost of Sales

£48.1M

Admin Expenses

£3.3M

Profit After Tax

£1.8M

1avg. employees-36

Tax at Year End

Corp tax£740k
Dividends paid-£1.2M

People Costs

Wages & salaries£1.5M

Balance Sheet

Intangible assets£1
Bank loans & overdrafts£225k
Assets less current liabilities£2.2M
Prepared with CCH Software

EstimatesDerived

YearCurrent RatioImplied Profit
20241.61+£1.6M
20231.19+£43k
20211.27+£158k
20211.34
20201.05
20191.06
20181.01

Derived from filed accounts. Not audited figures.