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System1 Ad Ratings Limited

11313402

active
ltd
england wales
Companies House
Health Score
73 / 100

Some Concerns

25/30
Filing
10/30
Financial
38/40
Risk
  • No accounts filed in last 18 months (-5)
  • 1 outstanding charge (-2)

Details

4 More London Riverside, London, SE1 2AU
Incorporated 17/04/2018

Compliance

Last accounts

30/09/2024

audit exemption subsidiary

Next accounts due

30/06/2026

On track

Confirmation statement

Last: 16/04/2026

Due 30/04/2027

On track

Industry

73200
Market research and public opinion polling

Officers

Mr Christopher Patrick Willford

director · Since 04/08/2020

CFO

BRITISH · ENGLAND · Age 63

Also on 13 other boards

Mr Christopher Patrick Willford

secretary · Since 12/10/2020

Also on 13 other boards

James Alexander Gregory

director · Since 03/03/2026

BRITISH · UNITED KINGDOM · Age 43

Also on 3 other boards

Christopher Patrick Willford

director · Since 04/08/2020

British · England · Age 63

Christopher Patrick Willford

secretary · Since 12/10/2020

James Alexander Gregory

director · Since 03/03/2026

British · United Kingdom · Age 43

Former

James Brodie Geddes

secretary · Resigned 03/04/2020

James Brodie Geddes

director · Resigned 03/04/2020

John Victor Kearon

secretary · Resigned 12/10/2020

John Victor Kearon

director · Resigned 03/03/2026

Persons with Significant Control

System1 Group Plc

75–100% shares
75–100% votes

Russell Square House, 10-12 Russell Square, London, WC1B 5EH

Reg: 05940040 · Companies House · Plc

Notified 17/04/2018

Charges1 outstanding

Charge
outstanding

HSBC UK BANK PLC

Created 10/02/2020Registered 12/02/2020

Change History

statusactive
2026-06-06

Active

typeltd
2026-06-06

Private Limited Company

address line14 More London Riverside
2026-06-06

4 MORE LONDON RIVERSIDE

post townLondon
2026-06-06

LONDON

officer appointedWILLFORD, Christopher Patrick
2026-06-06
officer appointedGREGORY, James Alexander
2026-06-06
officer appointedWILLFORD, Christopher Patrick
2026-06-06

CompanyRankvs 45080+ SIC 73200 peers
18

Financial strength20th percentile among SIC peers · 5/25
Employees0th percentile among SIC peers · 0/15
LiquidityNo balance sheet data · 0/20
Longevity8 years trading (max 15) · 8/15
Filing complianceAll filings up to date · 15/15
Outstanding charges -10
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How is this score calculated?
Financial strength5/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees0/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity0/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity8/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Risk deductions

Outstanding charges: -10 pts

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 30/09/2018

Net Worth

£1

Balance sheet strength

Cash

£1

Cash in the bank

Net Current Assets

Working capital

Current Assets

Current Liabilities